Friends, I have a small suggestion for all the experienced Meesho sellers here.

Can we create a WhatsApp or Telegram group for Meesho sellers? It would be really helpful for new sellers like me. Whenever we have doubts regarding orders, returns, pricing, ads, GST, shipping, product listings, account issues, or overall selling strategy, we could simply ask in the group and get guidance from experienced sellers.

Experienced sellers could share their real-life experiences, tips, mistakes to avoid, and strategies that actually work on Meesho.

I think this would create a helpful community where both new and experienced sellers can learn from each other.

If anyone is interested, please let me know. We can create a group together. 🙌

A fortnight ago I posted a measurement of the Indian serum shelf: 13 D2C brands, ₹159 crore a year on Amazon. That shelf belongs to Indian D2C almost entirely.

So I assumed baby skincare would look similar. Same buyer, adjacent aisle, and every D2C brand in the country seems to have a baby range now.

It does not look similar at all.

I took three searches Amazon actually merchandises, baby lotion, baby massage oil and baby cream, three pages each, and harvested 421 distinct organic products. I then opened the 80 highest-revenue ones individually to confirm each brand from Amazon's own "Visit the … Store" link and read the MRP and the price per 100ml, which search pages do not publish. Those 80 products are 92.5% of the measured revenue.

Here is what came back.

The shelf is worth ₹97.9 crore a year. Indian D2C has 9.8% of it.

Who owns it	Brands	₹cr/yr	Share
Dermatology / pharma	4	47.1	48.0%
Multinational consumer	5	24.2	24.7%
Indian large-cap & gear	5	14.1	14.4%
Indian D2C	7	9.6	9.8%
Unclassified	4	3.1	3.1%
Total	25	97.9	100%

Cetaphil, Aveeno and Sebamed take 58.5% between them. Add Atogla and Venusia, both pharmaceutical brands (Torrent and Dr. Reddy's), and dermatology alone is 48%.

Mamaearth, the largest listed D2C beauty company in India, holds 0.8% of this shelf.

The full shelf

Indian D2C brands in bold.

#	Brand	Owner	₹cr/yr	Units/mo	Med. disc	₹/100ml	Rating
1	Cetaphil	pharma	21.44	24,400	10%	332	4.44
2	Aveeno	MNC	20.04	18,300	23%	456	4.46
3	Sebamed	pharma	15.77	25,400	16%	502	4.49
4	Himalaya	Indian	9.83	25,600	26%	82	4.36
5	ATOGLA	pharma	7.21	9,000	4%	304	4.50
6	Mamansh	Indian D2C	3.32	5,900	20%	199	4.33
7	VENUSIA	pharma	2.64	4,000	12%	285	4.45
8	Parachute Advansed	Indian	2.50	7,000	26%	90	4.33
9	B4 Nappi Cream	unclassified	1.78	5,000	4%	396	4.50
10	Mother Sparsh	Indian D2C	1.74	5,900	46%	68	4.30
11	Johnson's Baby	MNC	1.66	5,000	40%	80	4.40
12	Baby Forest	Indian D2C	1.57	1,600	8%	460	4.45
13	Mustela	MNC	1.24	1,300	29%	500	4.50
14	Baby Dove	MNC	0.92	4,000	45%	48	4.40
15	Little Rituals	Indian D2C	0.92	1,200	20%	369	4.60
16	TuCo	Indian D2C	0.85	3,000	19%	250	4.15
17	Mamaearth	Indian D2C	0.78	1,900	23%	85	4.25
18	Dabur	Indian	0.72	1,800	20%	116	4.35
19	LuvLap	Indian	0.71	3,000	55%	28	4.30
20	Eight Roots	unclassified	0.54	500	10%	899	4.20
21	Figaro Baby	unclassified	0.52	2,000	42%	108	4.30
22	Root and Soil	Indian D2C	0.39	900	3%	1436	4.60
23	Mee Mee	Indian	0.31	1,000	26%	64	4.30
24	Chicco	MNC	0.30	1,000	16%	126	4.40
25	Daffy	unclassified	0.24	400	17%	250	4.50

The number that explains the shelf

Look at rows 3 and 4.

Brand	Units/mo	₹/100ml	₹cr/yr
Himalaya	25,600	82	9.83
Sebamed	25,400	502	15.77

Almost identical volume. Six times the price per unit. Sebamed earns 60% more revenue from 200 fewer units a month.

That is not a pricing accident, it is the whole category in one comparison. On a shelf where the buyer is a new parent, the brand that reads as clinical can charge six times the brand that reads as herbal, and lose nothing in volume.

I cannot measure why from listings alone, so treat this as inference rather than data: the recommendation happens in a paediatrician's room, not on Instagram. That is a channel a D2C playbook is not built for, and it is invisible in every metric we normally track.

The price spread is 51x

Brand	₹/100ml	Units/mo	₹cr/yr
LuvLap	28	3,000	0.71
Baby Dove	48	4,000	0.92
Mee Mee	64	1,000	0.31
Mother Sparsh	68	5,900	1.74
…	…	…	…
Mustela	500	1,300	1.24
Sebamed	502	25,400	15.77
Eight Roots	899	500	0.54
Root and Soil	1436	900	0.39

The cheapest brand on the shelf is not winning, and neither is the dearest. The revenue sits with brands priced ₹300 to ₹500 per 100ml that a parent has heard of from someone they trust.

Who is holding price, and who is buying volume

Median discount, not the deepest single cut, because one clearance SKU sets a maximum that describes nothing.

Holding price	Med. disc	Cutting hardest	Med. disc
Root and Soil	3%		LuvLap
ATOGLA	4%		Mother Sparsh
B4 Nappi Cream	4%		Baby Dove
Baby Forest	8%		Johnson's Baby
Cetaphil	10%		Figaro Baby

Two things stand out.

Johnson's Baby is discounting at 40% and holds 1.7% of the shelf. For decades that brand was Indian baby care. Baby Dove, at 45% off, holds 0.9%. Legacy distribution and a discount are not defending these positions.

A 46% median discount is not a promotion, it is the price. The MRP exists to make it look like a saving. That is a fine strategy until somebody does it harder than you.

What this is not

Being straight about the limits, because the headline number is the kind of thing people quote.

• GMV, not revenue. What buyers pay before Amazon's commission, fulfilment and returns. No brand receives this number.
• A floor, twice over. Amazon publishes velocity in bands, so "10K+ bought" counts as exactly 10,000, and any product with no published figure counts as zero.
• The visible shelf, not every SKU. This measures what Amazon surfaces for three searches. It is deliberately not comparable with the serum figure above, which came from crawling complete brand catalogues. Both understate, differently.
• Amazon only. Baby care sells heavily through pharmacies, general trade and quick commerce. For the dermatology brands especially, the offline share is probably large, which means their real lead is bigger than this table shows.
• Ownership is hand-classified. Whether a brand is pharma, multinational or D2C is a fact about the company, not something a product page publishes.
• One shelf, one day. 17 August 2026. Every figure is reproducible from the same public pages. If you think one is wrong I would genuinely like to know which.

What I would take from it

If you are planning a baby range because you already sell skincare: the shelf you are entering is held by brands a paediatrician recommends, at ₹300 to ₹500 per 100ml, and the incumbent you would displace is not Mamaearth at 0.8%, it is Cetaphil at 21.9%.

More generally, and this is the part I got wrong: a category next door to one you win can be held by an entirely different kind of company. Adjacency is about the product. The shelf is about who the buyer trusts. Those are not the same question, and no competitor count will tell them apart.

Happy to run the same measurement on whatever category you are circling. Comment it and I will post what comes back, including when it comes back boring.

Hi everyone,

I run an Instagram page focused on personal finance, career growth, mindset and helping lower/middle-class working people. I currently have around 11K followers.

I’ve created a PDF digital product that I want to sell to my audience.

I’m based in Tamil Nadu, India, and I’m looking for the simplest setup:

Instagram → One link → UPI payment (GPay/PhonePe) → Automatic PDF download

I don’t want to manually verify payments and send the PDF through WhatsApp

What platform/service are Indian creators currently using for this?

Ideally, I’m looking for:

Free or very low cost
UPI payments
Automatic PDF delivery after payment
One link that I can put in my Instagram bio
No website/coding required
Suitable for an individual creator in India

I’ve seen people mention different platforms, but I’d really appreciate recommendations from people who are actually using them in India.

Thanks! 🙏

If you're still paying for shoots, actors, or agency retainers to get cinematic-quality ad videos, there's a faster and far cheaper way to do it now.

SuperMaya.AI generates studio-quality cinematic ads from a single product brief. No camera, no crew, no weeks of back and forth with an editor.

Here's why it's hard to beat on both speed and price:

Cheapest in the game. Polished cinematic videos start around $80 each. Compare that to a traditional shoot, which can run into thousands of dollars per video before you've even tested if the ad works.

Insanely fast. Up to 100 videos generated per hour. What used to take a production house weeks now takes an afternoon.

Built for volume, not just one hero video. Run up to 1,000-1,200 ad variants in a single campaign, so you're not betting your entire budget on a single creative direction.

Know what'll work before you spend. Every video gets a pre-launch performance score, so you can kill weak creative before it burns ad spend, not after.

Actually licensed. Training data is licensed and traceable, so you're not risking a copyright strike or a platform takedown down the line.

Built by people who know ads. The team is IIT and BITS alumni plus veterans from the ad-tech space, and brands like Belkin, Amazon Now, Liquid Death, Gameloft, and Corona are already using it.

“We are Rang Clothing, a Tiruppur-based garment manufacturer specialising in 100% cotton fabrics and high-quality knitted garments. We manufacture T-shirts, hoodies, polo shirts, and a wide range of other knitted apparel, customised to your required GSM, colours, designs, and specifications.

We welcome bulk and custom manufacturing enquiries. Please message me for further assistance, pricing, samples, or production requirements.”

I sell my products on Amazon, Flipkart, Meesho, etc. under my own brand. Most order fulfillment is done by Amazon and Flipkart warehouses. Some customers have started asking why I don't have my own website, so I want to create a basic D2C website mainly for brand presence and to handle occasional organic orders.

I don't plan to run Meta/Google ads or actively acquire customers through the website. I also don't want to handle logistics, RTO management, fulfillment etc. myself beyond processing the orders that naturally come through the website.

Basically, I want a simple website where:

- I can connect my own domain

- Customers can browse my products

- I can accept and process occasional organic orders

- I can integrate a payment gateway

- The website looks reasonably professional

- Monthly cost is as low as possible

Shopify seems unnecessarily expensive for this use case.

I'm currently looking at platforms like Instamojo, Dukaan, etc. What would you recommend for this kind of "just need a website to exist" D2C setup?

Would appreciate suggestions based on actual experience, especially regarding the lowest ongoing monthly cost + ease of use + custom domain support.

Hello guys
Running a f&b brand. Looking for a freelance performance marketeer. Someone who can run meta ads for us. Kindly dm me, we are looking to hire at the earliest.

Thanks

I recently ran an influencer-led campaign for my own hospitality business.

The Reel got 2M+ views and generated roughly ₹12L in revenue.

The interesting part wasn't really the reach.

It changed how I think about choosing creators.

A lot of brands start with:

"This creator has 200K followers. Let's work with them."

I'd start somewhere else:

What do we want the customer to believe/want after seeing this content?

For our campaign, I first gave the creator context about the property, location, what made it interesting, and the points I wanted communicated.

Then we worked around how that information could become content that felt natural for her audience.

The creator brought the distribution and content style.

We brought the product knowledge + the angle.

That combination produced 2M+ views and ~₹12L in revenue.

So if I were launching a DTC beauty brand tomorrow, I'd probably test creators like this:

Step 1: Identify 5–10 customer problems/desires.

Step 2: Turn each one into a different content angle.

Step 3: Find creators whose audience actually cares about those problems — not just creators with big follower counts.

Step 4: Test multiple creators/angles rather than betting the budget on one "big" influencer.

Step 5: Look for content that gets meaningful actions, not just views.

Step 6: If one creative clearly works, I'd consider putting paid distribution behind it.

The bigger idea is:

Don't choose the creator first and then figure out what they should say.

Figure out the customer/creative angle first, then find the creator who is naturally good at communicating it.

I'd genuinely like to hear from DTC founders here:

When you've run influencer campaigns, what has mattered more for you — the creator, the creative angle, the offer/product, or paid amplification?

And if you've had a small creator unexpectedly outperform a much bigger one, I'd be particularly interested in what happened.

I'm trying to launch an e-commerce website for printed solutions and I'm looking for a designer for a month's work to design some printable templates. Please DM if you think you would be a right fit.

Hello, I’m a Meesho seller. For the past month, I’ve noticed that the shipping charges shown for my products change depending on the product images I upload. I would like to understand why this happens and what is the best way to get the lowest possible shipping charges.

For example, my product weighs only around 30 g, but the shipping charge is showing as ₹65. This seems quite high for such a lightweight product. Please explain how the shipping charge is calculated and what I can do to reduce it.

Hey everyone, we started a D2C brand recently and built the website in-house on WooCommerce. It's been working fine till now but given we need to increase our conversions and focus on sales, we are looking to hire someone who has experience and interest supporting to maintain WooCommerce website in India.

Here are the key skills I am looking for :-

MUST HAVES:

\- Experience in building websites from Scratch on multiple platforms

\- Experience in D2C WooCommerce

\- Experience in Theme based Layout (we have Woodmart)

\- Experience in SEO

\- Experience in Meta Integrations via Google Tag Manager (GTM)

\- Google Analytics

\- CRM tools integrating with WooCommerce

\- Affiliation tools integrating with WooCommerce

NICE HAVE:

\- Designing Experience

\- Claude Code experience

\- Hands-on experi running Meta Campaigns and Meta Tracking

\- Experience in AEO

Even if you don't meet all above criteria, but feel confirm about the role, please do reach out.

Anyone who's doing freelancing alongside Full time job, please do not reach out as I am looking for someone who does this full time and is not juggling other higher priorities like a full time work. We can offer Rs.2000-5000 per month depending on experience. Given you'll not be needing to work every day on the website, only a few times per week may be.

Why work with us? Most of our teams have joined us in their initial stages - we believe in building and growing together. Excellent collaboration in team, very professional and passionate team to work with.

Looking forward to meeting 🤝

Friends, is there any experienced e-commerce seller, especially a Meesho seller, who can help me understand something?

I’m confused about one thing:
Should I keep lower margin and focus on getting more orders, or should I aim for fewer orders with a higher margin?

Which strategy works better?

As i am an beginner for the product research, what I do is, I have an Instagram account that show me products that are viral on foreign market like in USA, UK, Canada, etc. Some products from there and then check the availability in India is this product is available or not, what I mean to say is, is this product easily available or not? Then if it is available. I don’t sell it, and if it is not easily available, then I check the Indian Amazon for the availability. If it is passed from there, I check Facebook ad Library. Are there any competitor than if the product is filter out from all the step then I sell it
So what I want you to tell is this process right?
How can I know that this product is viral on foreign market like USA, Canada, UK, and Europe and maybe in Middle East?
What is the best product research method
How can I spot the winning product?
Is there any other resources for free in product research?
Is anything I miss in the product research?
Note, I don’t have any money for paid product research tools. So only suggest me free methods

Been running a Shopify store's marketing for a while now (I do this for a living, not just my own store), and abandoned cart emails were converting like garbage. Open rates were fine, click-through was where everything died. People just don't check email anymore, especially on mobile.

Started testing WhatsApp instead since that's where most of our customers actually reply to us anyway, and the difference was noticeable enough that I ended up building a proper tool for it instead of hacking it together with Zapier and a personal WhatsApp number every time.

It's called Connexly. What it does, no fluff:

• Sends a WhatsApp message when someone abandons checkout, with the actual product image and a link back to their cart
• Handles COD order confirmations automatically (if you sell COD, you know how many orders get placed and never confirmed)
• Sends review requests after delivery
• All of it's tied to Shopify events directly, not a manual list you have to upload

I'm not going to pretend it's some AI miracle, it's mostly just automation that works because WhatsApp has stupidly high open rates compared to email. That's the whole unlock.

It's live on the Shopify App Store. I'm running it at $1 for the first 3 months right now because I'd rather get it in front of real stores and get feedback than sit on it.

Check Website - connexly.co
Shopify App URL - apps.shopify.com/connexly-prod

Happy to answer questions about setup, WhatsApp Business API stuff, or whether it'll actually make sense for your store (it won't for everyone — if your AOV is low and margins are thin, do the math on messaging costs first, I'll be straight about that).