We sell shampoo for hard water and swim/pool water. We launched 50 days ago, and I wanted to share our progress here. So I plotted every order on a map of India ♥️
▲ 96 r/EcommerceIndia+2 crossposts

We sell shampoo for hard water and swim/pool water. We launched 50 days ago, and I wanted to share our progress here. So I plotted every order on a map of India ♥️

I'm lead sales at deSal shampoo company.

I posted here around 2 weeks back when we crossed our 100th order, and the love I got is the reason I am writing again and sharing our progress after 50 days of operations ❤️

Now we quietly finished 50 days of operations. These were some of the hardest days of my journey for simple reason of taking things 0->1 which now I feel is itself a tough job. The reason was simple, we needed people to believe us early on and many did. Now that our product is highly rated and reviewed, AI tools recommend us, is a different story. But early on it was a different job at our hand.

So, I plotted all orders we've received for our hard water defense and swimmers shampoo, and we've reached > half of India already. Fifty days and there are 13 states where someone is washing there hair with something we built over months of R&D is a different feeling ❤️

I know much of India is still grey but reaching >50% of India by land is itself a big thing for me. Our next targets would be reaching out to all different regions, be it Kerala, Odisha, Assam, or the hill states.

And same as last time, I'm not going to spend energy on the noise.
Just the people who trusted us and the work. If you have inputs or advice, please do share your experience🫰

EDIT : There are 2 different products we have, one for hard water and a different one for swimming/pool water.

EDIT :
I'll request everyone an exercise, you can go to chatgpt and try
"<your current shampoo> vs desal hard water defense shampoo, <city>, <tds>"
eg. "L'Oréal Professionnel Serie Expert Metal DX Shampoo vs desal hard water defense shampoo in bengaluru and 400 tds"

Can share what you got in reply or message !!

A stranger from Reddit bought our shampoo and came back publicly to say it worked magic. As an entrepreneur such text keep me going.♥️

I run a tiny bootstrapped haircare brand in India. We make a deSal shampoo for hard water and pool/chlorine water. Small team, bootstrapped.

A few weeks ago I wrote about what we were building in a business community /IndiaBusiness, Someone commented that hard water had wrecked their scalp for years and that they had literally been washing their hair with bottled mineral water. They decided to order.

Yesterday they came back to that same thread, and said that after one wash their hair and scalp felt better than they had in years.
That is the whole story. But I read it about 20 times 😭 and then dropped it in our team group, because the people who actually formulated the thing needed to see it more than I did.

Why it hit so hard was a fellow redditor owes you nothing.
If it had not worked, they would have just gone quiet or publicly criticized and I would never have known.
Three things I am taking from this, as someone still very much very young and early:

  1. For a big brand, one review is a rounding error. For a bootstrapped brand it is fuel for the next two or three months.
  2. Solve a specific, annoying problem for a specific person. "Shampoo" is a commodity nobody talks about. "My tap water is destroying my hair" is a problem people will pay to fix and then tell others about unprompted.
  3. Show up in communities as a person, not a billboard. Almost every good thing that has happened to us started with answering someone's question with no premise of a sale.

We are still small and there are plenty of bad days ahead. But on those days, these are the thing I am going to reread.

If you are building something from scratch and are stuck on something, put it in the comments and I will help however I can ♥️

reddit.com
u/RevolutionarySlip292 — 5 days ago

A fellow redditor from this sub actually bought our hard water shampoo, used it once, and came back to say it works. I have been smiling since then ♥️

I posted here a few days back about how a total stranger reordered our shampoo and how it made my whole week. I honestly thought that was the peak of it 😭

Then this happened.
Someone from this very community r/IndiaBusiness , who had commented on that post saying hard water has been a chronic problem for them and they were literally washing their hair with mineral water, went ahead and ordered.
And few hours ago they came BACK to that same post, publicly, to say that even after just one wash their hair and scalp felt better than it has in years and they are glad they made the purchase 😭😭♥️

I read that comment like 20 times. Then I screenshotted it and dropped it in our team group.
Because these are the same people who made the formula and made it happen ♥️

- A stranger owes you nothing. If it didn't work they would have just quietly never spoken again.
- But a stranger writing it publicly, knowing thousands of people are reading, thats the one thing you simply can not manufacture 🫰

For a big brand one review is nothing but a rounding error.
For a tiny bootstrapped brand like us its literally the fuel for the next 2-3 months.

We are still very small. We will still have bad days. But now whenever thats happening I am just going to remember such things and work harder from there 🫰
So genuinely, thank you Reddit. You all have no idea what this does for someone building something small.

To anyone building business from scratch, work hard towards providing value, and I can assure success will follow. If you are facing issues, please do reach out. We need to be here for each other ♥️

Adding links incase someone wants to read the whole thing :

The original post : https://www.reddit.com/r/IndiaBusiness/comments/1vkr93q/we_sell_shampoo_for_hard_water_and_swimming_water/

Their review comment : https://www.reddit.com/r/IndiaBusiness/comments/1vkr93q/comment/p3uon1n/

u/RevolutionarySlip292 — 5 days ago

Ayesha khan growth path needs to be studied. She has gone soo popular so fast !! inframe: ayesha khan

First time saw her in big boss, and from there, her career has just grown more and more.

u/RevolutionarySlip292 — 6 days ago
▲ 297 r/IndiaTax

I don't understand why advance tax exists. I pay fine every year, and all 10 of my close friends do.

I'm genuinely confused about the whole concept of advance tax and hoping someone here can explain it to me.
Every single year I end up paying a penalty (interest under 234B/234C I think?) for not paying advance tax on time. And it's not just me - literally all 10 of my close friends are in the exact same boat. We all just pay the fine and move on.

So my questions are:

  1. Why does advance tax even exist? Why can't we just pay everything at the time of filing our return?
  2. What's the correct way to estimate and pay advance tax so I stop getting hit with these charges?

Edit : Just to add more context, its not usually salary income that is the issue, the income coming from other heads such as capital gains such as from groww.in or angelone.in, or part time/contract employment in business income [ ex. from desal.in this year etc. i worked at ], or FDs, or US market such as vestedfinance.com or I use indmondey.com , etc are where it gets difficult for me to predict.

u/RevolutionarySlip292 — 7 days ago

Two 25 yr old girls trying to build a product, &amp; the part nobody warned us about doing it as a woman !!

There are two of us, founders of desal shampoo company, both 25, both engineers from IIT Roorkee, one from chemical & other electrical engineering.
The story started when we moved to Bengaluru and in 2 years our hairs were ruined by its hard water. When we found this needs a chemical solution and not the plumbing one, we decided to build a product of our own.
Wanted to share a specific part of our journey which we did not anticipate as well when we started.

If any D2C founder is reading this, they might relate to us but building a physical thing means you need a vendor for literally everything.
The product we could figure out, we're engineers, thats the part we knew. But everything around it, the bottle, its cap, a tiny shrink wrap, the label, box, the tiny card inside, and its printing and what not. Both of us have no business background, startups in IITs were mostly tech related so this us essentially our first time dealing with all of this as 25yr olds 😭😭

As we wanted the best in everything, we never settled with one, it was like 5 or 6 for each, and you have to actually go there in person, check the quality yourself, sit and negotiate and that too in shady lanes of Delhi NCR [sorry, don't want to hurt anybody's sentiment but this is true😭]

Coming back, so most of this past year was just the two of us going to these places. And honestly I did not expect how much it would hurt being a girl going around in those lanes vendor to vendor.
People casually took us lightly, denied talking, there tone used to change instantly knowing we were the founders. Some were polite, but some were just rude in hurtful ways and we really couldn't do anything about it than just walk away to next 😭
There were days we walked out, sat in the car and just didn't say anything for a while. Then went home and did the whole thing again the next day.
Even in between the cycles we had to change vendors because they just didn't listen to us and kept delaying things, because they thought, what we could do to them. Nothing !!

There was one time, I sent location to my friend stating if I dont return call for 10 mins, call the police. We did not realise at that moment...... how much risk we just took in those shady, dirty and narrow lanes. But god's grace was with us finally, after so much, we were able to launch and succeed. We are now selling for months and honestly its going good as we got the product right ❤️❤️

I want to share this now, as it did took a toll on us, and I want to share it as well because no one at start of my journey told me about all of this. We figured it out, maybe thats how things actually play out. But in all this, both us were each other's strength.
To all the women founders, stay strong, you gonna make it one day ❤️❤️

Anyways would love to hear from the women here if you've built something or dealt with vendors, factories, those industrial areas.

I personally think we don't talk about this as much it needs to be discussed !!

You can message as well, if you are either fighting with hard water or mineral buildup related hair fall or your fight with vendors or just anything !! Would love to talk.

reddit.com
u/RevolutionarySlip292 — 7 days ago

I do Vibe-Investing. My vibes tell me that something is gonna happen to this stock. I am making money but I cant quantify it.

I don't read balance sheets, I don't track P/E ratios, I just feel things.

My vibes tell me when something is about to happen to a stock, and somehow I end up making money lol.
This FY i have safely made 20%.
I've tried explaining this to multiple people but they dont get it and I cant quantify it.
Is anyone else out here running on vibes alone, or am I the only crack mind?

Don't ask me why I put the voltas stock photo. Its against rules to say that lol.

Continued : https://www.reddit.com/r/IndianStockMarket/s/vEj59FlxGl

u/RevolutionarySlip292 — 7 days ago

"Premium won't sell in India" scared me for months. Turns out that's just wrong specially when talking about genZ of India.

I'm the working at an early hair-care brand fighting against hard water.

So about a year back during R&D phase, when we started, everyone kept telling us the same freaking thing on loop.
Premium won't sell in India, Indians are cheap, just drop your price, drop your price.....
And to be honest, for a while it really scared me 😭

We're small, bootstrapped and we'd priced our product above the cheaper quality stuff on the shelf, cause it genuinely costs more to make it properly across all phases.
Well, its been a few months of selling now and I can say, that whole "Indians are cheap" line is just wrong and specially considering the GENZ who have taken over INDIA and not as restricted as millennials in thoughts, wants and wishes.

And it took real customers to teach me that.

Indians are not actually price sensitive, we are proof/worth sensitive. Thats the whole game. If the extra money buys something you can actually enjoy, feel, see, taste or measure physically or emotionally, people pay happily.
If it just buys branding and a story, we may reject it, and we're just better at catching that than most markets in the world. Which can actually make it a difficult market for many brands.

So, this reframes everything for us. The job was never to be cheaper. It was to make the value so obvious that price stops being the argument.
The days, customer messages saying it was "worth every rupee", after months of R&D feels great now ❤️

So if you're starting to build something in India and scared to charge what its worth, my two cents would be, don't drop the price but focus on proving the value.
Pick a real problem people already feel, solve it properly, and let them see it.

Indians happily pay for value for money. We just refuse to pay for nothing.

reddit.com
u/RevolutionarySlip292 — 9 days ago
▲ 39 r/Bangalorestartups+1 crossposts

We sell shampoo for hard water and swimming water. A total stranger reordered and it honestly made my whole week ♥️

I'm the sales head at deSal shampoo company.
Small thing but I can't stop smiling and am just so so happy about it😭😭

We got our first reorder from a complete stranger yesterday. He/She was someone who isn't a friend, not a friend of a friend, nobody we know at all.

They bought once last month and yesterday they came back and ordered again on there own ♥️

I know how small that sounds lol but it isn't. Let me explain my perspective.
- Cause the first time someone orders its mostly just curiosity, they might have seen our instagram or something, you can't really read much into it.

but but....

- But a reorder means the bottle actually finished or they wanted for there family/friends because they liked it(he/she gave 5 star review to us earlier) and they liked it enough to spend on it again 😭😭

I am really not sure if someone reading this can actually understand this feeling or my thoughts but I hope you do. Thats why I chose this community to post to !!

For context, desal was founded by 2 IIT Roorkee graduates from chemical and electrical engineering and we make shampoo for hard water and chlorinated swimming water, the kind of water most major Indian cities or pools have that just wrecks your hair over time.

We are a tiny new bootstrapped brand and honestly most of our early orders were people who knew us in some way. So a stranger buying once was already big for us ❤️

Its been a hard few months honestly, so many failed batches, so much redoing the formula from scratch. It recently posted when we completed our first 100 orders and received so much love that I had to post again ❤️

Anyways would genuinely love to hear, whats the smallest thing that quietly made your whole week/day that nobody else would get. I promise I would 🫰

Edit : If you want to visit or read out us, you can visit desal.in or whatsapp us +917676941245 [Sharing as someone asked in DM and in comments]

u/RevolutionarySlip292 — 10 days ago

We sell shampoo for hard water. Crossed our 100th order last night and it hit me more than I expected ♥️

I'm the sales head at deSal shampoo company.
We crossed our 100th order last night, around 9pm. I was checking my inbox and saw the mail with #100 and I literally stopped and stared at it for a second like an idiot lol 😭😭

Wanted to write about it right then but the day had already run away from me, so I'm just doing it now.
I know 100 is nothing, a lot of you did that in your first week itself.
But it got to me and it's honestly still sitting with me today, so I'm putting it out somewhere.

I even went and checked who it was. Someone from an IT city(can't name) but is actually a hard water area, exactly the kind of person we made this for. Don't know why but that got me. It's just a number on a screen at the end of the day.
But I sat there a minute thinking it's a real person, in a city where the tap water genuinely wrecks your hair, who picked a small brand they'd heard of over online or via a friend and trusted us, our hardwork and expertise.

Cause getting here was not easy at all. The whole thing started because the two people from IIT Roorkee who founded it are engineers who moved to Bangalore and watched their own hair and skin get wrecked by the water there, and nothing reasonable on the shelf actually worked for them.
At some point they figured you can't fix a chemical problem with a plumbing solution, so they just started building it themselves. Thats when I joined them as well. And even after that, honestly, I wasn't always sure if this is a real problem or just something we convinced ourselves of sitting in a room at 2am. The product itself took months. So many versions, so many trials, batches that flopped, formulas we threw and started from zero again. Running around for testing, sourcing, water samples, everything. Our early versions were honestly not the best, but we got the criticism & feedback, tested all of it on us and that's literally how we reached the current formula. Not in one shot, just redoing it again and again till it worked.
Anyway. Last night it just quietly ticked to 100, and for a minute all the redoing and the doubting felt worth it. A hundred real people trusted us with their water problem, which still feels a bit mad to me.

One more thing cause it's true. I've been reading this sub quietly for a long time and the first sale posts, the first 40 order posts, the ones where someone's mom or family is helping them pack at night same as us 😭😭, I end up rooting for those people like I know them personally ❤️
Someone else's small thing starting to work takes nothing away from me. Honestly it's the only reason the bad weeks feel survivable. ❤️

And somewhere in all of it I made a small promise to myself. Stop giving the mean people so much space in my head. Take the ones who trusted us way more seriously then the ones who didn't. And just keep building instead of sitting and arguing with the noise.

Anyways would genuinely love to hear, what's a small win you secretly celebrated that would sound like nothing to anyone else?

u/RevolutionarySlip292 — 14 days ago

We sell shampoo for hard water. These reviews made the whole team's week.

I'm the sales head at deSal

Just wanted to share something because I don't think people talk enough about this specific feeling.

We built around one boring, unglamorous problem: water in most Indian cities is hard. Bangalore, Delhi, Jaipur, Chennai - high TDS, high calcium. It wrecks hair and nobody's shampoo bottle mentions it. Every brand here sells you "smooth silky shine" and nobody sells you a solution to the actual water coming out of your tap.

When we started, the honest internal fear was: is this a real problem, or a problem we invented in a room? You can convince yourself of anything at 2am lol.

Then the reviews started coming in. Not "nice product" - people describing the exact thing we designed for, in their own words, without being asked to. One customer wrote that her hair was falling out from hard water, that she'd cycled through shampoo after shampoo and nothing worked, and that she found us via instagram and it finally stopped.

I've worked on things that sold fine and meant nothing. This is the first time I've read a customer message and had to get up and walk around the office.

Two things I'd genuinely pass on to anyone earlier than us:

  1. Pick a problem people can already feel. We never had to educate anyone that their water is hard - they've been complaining about it for years. We just had to show up with the answer.
  2. Unprompted reviews are the only validation that counts. Strangers as customers don't lie.

Still early. Still figuring out distribution, still losing sleep. But this week felt like proof we picked the right problem rather than a convenient one.

To everyone here grinding on something unsexy - the boring problem is usually the real one.

Feel free to DM me with any suggestions.

Edit : What I wanted to share was a feeling but thank you for your response to this. We did get a fair share of feedback, orders, clicks, criticism, questions, abuses. But I feel its part of how being online is. We are all here to grow. Thank you all. This has been a good experience overall. Was able to chat on DM with many amazing people. Thanks again.

u/RevolutionarySlip292 — 19 days ago

My hair feels different in city I live in. hard water maybe.

Hi everyone,

I've been having a lot of hair breakage and a flaky scalp lately, and I feel like hard water is a big reason. The water here has pretty high TDS, and it seems to be affecting my hair.

I'm not looking for shower filters or shower heads since I move around a lot, and from what I've seen, they don't make much of a difference because the water passes through too quickly.

I searched for products that help with hard water, but most either have mixed/bad reviews or are pretty expensive.

I'm asking because I don't think this is just my problem—quite a few people I know in my city are dealing with the same thing.

If you've actually used something that worked, I'd love to hear your recommendations and experience. Thanks!

reddit.com
u/RevolutionarySlip292 — 1 month ago

What is the best shampoo for hard water hair fall. High tds, might be common issue with many of you as well.

Hi everyone,

I've been dealing with hair breakage and a flaky scalp, and I suspect the hard water is a big factor. I mostly live in Bengaluru and Gurugram, where the water TDS is usually around 400–750 ppm.

I'm not looking for shower filters or shower heads since I move around frequently, and from what I've read, they don't seem very effective because the water is in contact with the filter for such a short time.

I've looked into a few products, but many either have poor reviews or are quite expensive.

I'm asking this because I think it's a common problem, not just for me—many of my friends face the same issue as well.

If you've found something that genuinely works, I'd really appreciate your recommendations and personal experiences. Please keep the discussion respectful. Thanks in advance!

reddit.com
u/RevolutionarySlip292 — 1 month ago

What is the best shampoo for hard water hair fall. High tds, might be common issue with many of you as well. M26 Long hairs.

Hi,

There's a lot of TDS in the water where I live, and it's causing hair issues like breakage and a flaky scalp.

I'm mainly in Bengaluru or Gurugram, both of which have hard water with TDS around 400–750 ppm.

I don't want to use a shower filter/head because I change places often, and I don't think they work that well since the water passes through them too quickly.

I searched for a few products, but most either had bad reviews or were too expensive.

This isn't just a problem I'm trying to solve for myself. I think it'll help a lot of people, including many of my friends, who are facing the same issue.

Please share genuine recommendations based on your experience. And please be kind—I'd really appreciate a respectful discussion.

reddit.com
u/RevolutionarySlip292 — 1 month ago

What is the best shampoo for hard water hair fall. High tds, might be common issue with many of you as well.

Hi everyone,

I've been dealing with hair breakage and a flaky scalp, and I suspect the hard water is a big factor. I mostly live in Bengaluru and Gurugram, where the water TDS is usually around 400–750 ppm.

I'm not looking for shower filters or shower heads since I move around frequently, and from what I've read, they don't seem very effective because the water is in contact with the filter for such a short time.

I've looked into a few products, but many either have poor reviews or are quite expensive.

I'm asking this because I think it's a common problem, not just for me—many of my friends face the same issue as well.

If you've found something that genuinely works, I'd really appreciate your recommendations and personal experiences. Please keep the discussion respectful. Thanks in advance!

reddit.com
u/RevolutionarySlip292 — 1 month ago

I've been working on creating an "Autonomous AI-enabled 24/7 observability tools" that monitors "ANY KIND OF SOFTWARE APPLICATION" for you all the time.

I've completed my V1 implementation, and my main aim is optimising how this happening at lower cost/lesser token consumption, high quality results, and better user experience than any traditional tool.

And yes, this will be an Open Source solution. I am calling it VigilAI.

If you've worked in this area before or interested in discussing this further, let's connect !!

reddit.com
u/RevolutionarySlip292 — 2 months ago

Made few designs with my own MCP I made with claude [open sourced]

Tried a few of the free Figma MCPs out there to redesign part of my portfolio.

It was really nice being able to quickly explore different layouts, color palettes, and themes instead of getting stuck on the first idea. Ended up trying a bunch of variations before settling on the current direction.

I eventually switched to my own AI Connect MCP for one reason. Most of the existing Figma MCPs I tried generated lots of small tool calls, so I added a batch update operation that applies an entire design update in a single call. It cut down token usage quite a bit and made the whole workflow feel much smoother.

It's still a work in progress, but I'm pretty happy with how it's shaping up. I'll share the finished portfolio later, and I'll drop the MCP codebase in the comments as well.

Not trying to promote the MCP or anything—just sharing it in case it's useful to someone else. The source is open anyway.

Pic 1 & 2 are from Figma, while Pic 3 & 4 are the implemented website.

Also, I don't think an MCP replaces real designers. But for developers making quick UI iterations or personal projects, it's been surprisingly useful.

u/RevolutionarySlip292 — 2 months ago

Tried the free Figma MCPs out there to redesign part of my portfolio. Created a new Batch export MCP call for tokens optimisations.

Tried the free Figma MCPs out there to redesign part of my portfolio

It was nice being able to quickly explore different layouts, colors, and themes instead of getting stuck on the first idea. Ended up testing a bunch of variations before settling on the current design.

The MCP I finally used was my own lol AI Connect MCP and i'll tell you the reason. One thing I noticed was that existing Figma MCPs generated a lot of small tool calls, so I added a batch update operation that sends an entire design update in a single call. It reduced token usage quite a bit and made the workflow feel much smoother.

Still a work in progress, but I'm pretty happy with how it's turning out. I'll share the portfolio later. Will share MCP codebase in the comments.

To be clear, the aim is not to promote my mcp or something, sharing if it helps someone as it did for me. The source is open anyways.

Pic 1 & 2 are websites and Pic 3 & 4 are on figma.

The work for real designers cannot be replaced by an MCP but for casual development this helps.

u/RevolutionarySlip292 — 2 months ago