I noticed about a week ago Instagram took away the ability to view reels for some accounts. It also looks like view count dropped for those accounts significantly. Anyone know if this is related to a A/B update? Will they roll this out to all accounts?
Some reels take off and I’m wondering if posting another reel day after one that’s trending kills that reels potential.
I’m at about 4700 followers now on day 30 and 1.1 million total views
I keep hearing from a friend with around 100k followers that posting too soon will kill the momentum of your last video. He’s convinced Instagram stops pushing your previous Reel once you post again.
But from what I’m seeing, that doesn’t match reality.
Example from my account:
One video was at about 20K views
I posted another Reel the next day
That same video kept growing and hit around 40K
So it clearly didn’t stop after I posted again.
From what I understand:
Each Reel gets tested and pushed based on engagement
Watch time, shares, and comments matter more than timing
Consistency should help, especially on smaller accounts
I get that bigger accounts might deal with follower overlap, but I’m still in the growth phase.
So I’m curious:
Has anyone actually seen a video stop growing right after posting a new one?
Is there real data behind spacing posts to protect a video?
For small or new accounts, is daily posting still the move?
Looking for real experiences, not guesses.