Building the product was eaBuilding the product was easier than getting the first user.
For the last few months I've been building a SaaS product as a solo developer.
I spent most of my time thinking about architecture, features, edge cases, browser extensions, monitoring infrastructure, and making sure everything worked.
Then I launched it.
And almost nobody used it.
The funny thing is that the technical problems were solvable. If something broke, I could fix it.
The distribution problems feel much harder.
Getting someone to visit a website is hard.
Getting them to sign up is harder.
Getting them to understand the product is harder still.
One tester recently pointed out an onboarding issue that seemed obvious in hindsight but I had completely missed because I knew the product too well.
It made me realize that building software and getting people to use software are two completely different skills.
For the developers here who have launched side projects or SaaS products:
What was the biggest thing you got wrong when trying to get your first users?sier than getting the first user.