Raising 50L (15% equity) for a high-growth jewelry brand scaling traditional South Indian and modern LGD collections
The Business:
We are a premium jewelry brand bridging the gap between heritage South Indian/Telugu craftsmanship and the accessibility of Lab-Grown Diamonds (LGD). We operate across two distinct categories:
Modern & Engagement: Everyday wear and engagement rings featuring champagne gold with luxury-grade finishing (comparable to Cartier).
Bridal & Traditional: We specialize in high-end, gold-heavy, closed-setting bridal jewelry. By mastering complex craftsmanship in 9K and 14K gold—a segment others avoid due to the technical difficulty of achieving traditional aesthetics at these lower purities—we have made heritage-style bridal sets aspirational yet accessible. Our portfolio includes LGDs, Moissanites, Natural & Lab-Grown Polki, and natural & lab gemstones.
I am an ISB graduate with a background in Business strategy & Product Growth (Google, Uber, high-growth OTT & Micro Drama startups). I have partnered exclusively with a 50+ year legacy manufacturing team, a supplier for many retail brands and the founding family behind Tyaani as well
Pricing Power: We significantly undercut market leaders. While retailers charge ₹40K–₹70K for solitaires used in engagement rings, our pricing is ₹20K–₹30K. For LGDs under 1ct, we maintain a 60%+ gross margin
Craftsmanship: Our ability to execute intricate, closed-setting traditional designs in 9K/14K gold is a technical barrier to entry that competitors currently lack.
Traction: 2 months live, ₹20L revenue, with a growing client base across India and the US.
The Ask: Raising 50L for our first flagship retail experience center. I’m proposing 15% dilution.