u/Kitchen_Chain_7908

I’m honestly overwhelmed by how many AI tools keep popping up every day.

Right now, I mostly use Claude for writing help things like campaign ideas, planning, LinkedIn posts, and general content brainstorming. I’m a junior in B2B marketing (IT outsourcing/outstaff), so my work is pretty broad: campaign planning, strategy, social media management, and setting up email campaigns. Nothing too technical.

Some tasks I handle myself, and for others I work with my team.

I’m curious what AI tools or automations are you actually using in your marketing workflows that genuinely save time or improve output? Especially interested in real-world setups, whether you’re solo or part of a team.

I’ve realized that when you’re doing everything yourself, even small repetitive tasks start feeling exhausting after a while.

Lately I’ve been trying to simplify my workflow a bit and find tools that actually make day to day work easier instead of adding more things to manage.

Not really looking for some huge complicated setup. Just curious what tools people ended up genuinely relying on because they saved time, reduced stress, or made running things alone feel more manageable.

A lot of my productivity workflow is built around documents, notes, drafts, research, and random private context that I don’t always want to paste into ChatGPT or Claude.

I’m wondering if local AI is practical enough now for this kind of work. Not expecting it to beat the biggest cloud models at everything, but if it can handle document Q&A, summaries, rewriting, planning, and general thinking without uploading anything, that seems useful.

The part I care about most is having something that runs on my own computer and feels easy enough to open every day, not a weekend project to configure.

Has anyone found a good app for this? Especially curious about tools that work well on mac and keep everything local.

I’m trying to stop guessing so much with video ideas.

YouTube Studio shows me the basics, but I still don’t really understand what my audience actually cares about or why some competitor videos in my niche do way better than others.

Right now I just look at similar channels, read comments, and compare thumbnails/titles manually, but it feels pretty random.

Do you use any tools or process to understand your audience, competitors, and video ideas before making content? Or is this just something you learn by trial and error?