u/Late-Cranberry-4826

I know it’s a very basic topic and everyone has different strategies but I couldn’t find any info on this anywhere. But you have a demand gen campaign with 5 UGC ads in 1 ad group, 1 creative starts to become consistently profitable for a week

Is it better to A. Turn off/pause the losing ads at 2-3x CPA to allocate spending to the winning ad inside of the ad group? Or B. Replace the losing ads with similar winning variations to maintain creative diversity?

tldr: if you have a winning creative, do you turn off or replace the losers

If my ads were doing bad

And your ads are doing bad

And everyone’s ads are doing bad

HOW MUCH DAM MONEY IS META SITTING ON TO STILL BE IN BUSINESS???😭😭

They should’ve BEEN out of business with this dusty CRUSTY ass management. How do you fire THIS many engineers (who then tamper with your algorithm) and STILL stay in business???

I assume it’s giant brands who just don’t care and want reach? Simple clicks with no analysis with what comes after? I could’ve sworn this platform was built on ad money.

So if none of it has worked for this long, along with the maximum stupid AI decisions. I imagine company just goes kaput?

Zuck the fuck is lucky Google helps me sleep at night

I apologize for the long post, but I want to say thank you all genuinely for your replies on my post last week. 🙏 They’ve helped me out SO much more than you know and I’m beyond grateful. My first campaign finally generated $1k!!! And the last 3 days have been in the green!!!! I just turned up the budget 20% today and got another sale ($130 AOV)

I feel so ecstatic ik the revenue ain’t much YET but for the first time since 💀MF DECEMBER💀 im actually seeing consistency with my brand which I’ll take over anything else atp. The last 8 months was a legit HELL LOOP: getting seemingly good ROAS 1 week, and realizing I can’t afford life the next because of meta outages and rising costs of living, going through a breakup, losing my dog, losing my mf HOUSE 😭✌️ but that’s a post for another day. I just had to keep grinding w my head down till I got to this point

Again HUGE thank you to everyone that responded to my last post and responds to this very long post (ik). I know the sales ain’t much but with what I’ve been through since last year, this feels like I finally found some ground of peace and consistency.

I just have a few questions since there’s not really Demand Gen scaling guru on YouTube ik of, which can be a good and a bad thing. YouTube search hasn’t been my friend so if you guys can link videos that would also be very appreciated. Even if it’s some random dude with 60 views on a 3 hour video I’ll watch it.

My questions - my main frame of reference is Meta PTSD so apologies if the questions are very simplistic

1st) Is Google really that consistent? Do I have to worry about my ads dying tomorrow? Next week?
The next month? I know constant creatives are a must but META has given me mad PTSD I feel like these campaigns could nosedive any moment no matter how good branding is 😅

2nd) If I want to test more similar creatives to the winner, should I replace the losing creatives in the winning ad group? Or create a new campaigns for those since now im scaling?

3rd) if I want to test a new angle, should I do create a new ad group in the winning campaign, or a new campaign altogether?

4th) If these were to be unprofitable, how long should i wait until judging? Ive heard this platform works much slower but more consistent

Thank you guys again!! As crazy as it sounds your Reddit replies have pulled me out of a very dark hole that in the moment, felt like I’d never get out of. The human mind can go to some insane places in survival mode. I’m so grateful for all of you.

TDLR: I’m was down bad now we on the come up

Have a wonderful day and KEEP GRINDING!! Everyone gets their turn

Hello all!

I am making the switch from Meta to Google ads and I was kind of thrown in for a loop and need a bit of guidance. Any help is severely appreciated 🙏 I have a lot of experience with meta but Google is new territory

Backstory/Context:

I’ve tried searching high and low on YouTube but everyone is either a guru or using a completely different strategy or a completely different funnel

For context my BEP is $68, $130 price point, beauty niche

Usually for the testing week on meta Id give it 1-2 weeks until killing/scaling

I took my 2 old ads from Meta that generated $10k on a 3-4 ROAS before andromeda. While I fix that I made a demand Gen campaign on Google

I do know my budget is low for now but let me know if it’s *too low* I’m willing to let the algorithm optimize longer on lower spend but if budget is significantly hindering please lmk

Week 1: $40 a day budget to test / $226 spent / $10.57CPM / 1.49% CTR / 0.70 CPC / & first Google sale on day 4

(Increased budget to $52 a day until I see some consistency but the sale was proof of concept)

Issue:

On week 2 my CPM dropped in a way that kind of took my back at first but resulted in the 2nd sale on Day 9

And a 3rd sale on day 11 (I thought i was cooking with fire at this point)

Week 2: $360 spent / $3.77 CPM/ 0.86% CTR / $0.44 CPC

Sorry for all yap that but here’s the main issue:

It’s week 3 (day 16) and I haven’t gotten a sale in 5 days. (Since the 3rd sale on day 11)

I gave it 5 days to ride out, but between the 3 sales, the CPM drop, and the CPC drop, and also the CTR drop - im not entirely sure if I let it optimize or if I have to change something

On meta I do get consistent ~2% CTR so I’m not sure if it’s the ads, amount of ads (since I tested Google with 2)

Idk kinda thrown in for a loop here thank you to everyone that read this long ahh novel you guys are heavily appreciated 🙏 any questions please let me know