Consumer Protection Rules need to be followed when setting up an online platform in China
Is it compliant to send commercial information to users?
Commercial information refers to information that introduces or promotes goods, services, or business investment opportunities, and its forms include text, phone calls, voice, images, videos, etc.
In China, sending commercial information requires users' prior consent. Meanwhile, the platform should clearly indicate the identity and contact details of its operator, and provide users with a conspicuous, simple, and free way to refuse receipt of such information.
If a user explicitly indicates refusal of commercial information, such information sending must be stopped immediately.
Any compliance requirements for commercial promotion of goods/services on platforms?
The most important thing is 'being real'! Platform operators or store operators on an e-commerce platform are not allowed to engage in the following activities:
❌ Fabricating the credentials, qualifications, or honors of the operator.
❌ Fabricating product or service transaction information, business data (such as clicks, followers, likes, etc.)
❌ Tampering with, fabricating, or concealing users’ reviews.
❌ Prioritizing positive reviews, demoting negative reviews, or not clearly distinguishing reviews of different products or services through misleading displays.
❌ Deceptive marketing in the ways like falsely claiming in-stock items, fabricating reservations, or faking rush purchases.
❌ Other false or misleading promotions.
Is bundled sales allowed?
It is allowed! Just keep in mind the following points:
❓Whether directly bundling two or more goods/services for sale, or offering multiple options to sell goods/services to consumers, it is necessary to prominently remind consumers of the bundled sale.
❌ When offering multiple options, it is forbidden to set any options for bundled goods or services as the default option of the consumer.
❌ The bundled option selected by a consumer in his previous transaction shall not be set as the default option in a subsequent independent transaction.
Any compliance requirements regarding the protection of user rights for online services?
💰The prices should be fair and clearly marked! The platform is obligated to inform users of service information in advance, clearly indicating product features, rights, fees, etc.
💻The platform must not use algorithms to implement unreasonable differential treatment in transaction prices or other transaction conditions based on consumers' age, occupation, consumption preferences, transaction habits, or other characteristics. Such discrimination is illegal.
🆕If there are additional conditions such as registering memberships or extra payment, the platform should prominently notify users.
❌Without informing users in advance, the platform must not arbitrarily add restrictive conditions (for example, only VIP members can read the subsequent chapters) during the provision of product services and take this as a reason to terminate users' normal use of product/services or reduce service experience.
😄Regarding auto-renewal or automatic extension, the platform must obtain users' consent, allowing them to choose whether to activate such functions——such functions must not be pre-selected or forcibly bundled.
📱Five days before auto-renewal or automatic extension, the platform should prominently remind users via SMS, push notifications, or other noticeable ways, letting them choose whether they want to renew the service in this way.
❌During the service period, the platform must provide consumers with prominent and convenient options to cancel or change auto-renewal or automatic extension services at any time and must not charge unreasonable fees.