AI Agency Doing $5k–10k/Month on Upwork — How Would You Diversify Lead Sources?
Hey everyone,
I run a small AI agency focused on building internal business tools, workflow automations, and AI-powered systems for companies.
Right now, all of my clients come from Upwork, and I’m averaging around $5k–10k/month. It’s working well, but I don’t want to rely on a single platform long-term.
I’m starting to post on LinkedIn (currently getting almost no impressions, but I know it takes time). My goal there is mainly to build credibility and trust.
I don’t have the budget for paid ads yet, so I’m looking at other acquisition channels.
For those who run agencies or consulting businesses:
-Is cold email still working in 2026?
-What response rates should I realistically expect?
-How many emails/day were you sending when you started seeing results?
-Did you offer something free (audit, consultation, teardown, etc.) to get replies?
-What acquisition channel gave you the best ROI besides Upwork?
I’d love to hear what actually worked for you and what you’d avoid if you were starting again.
Thanks!