
If Deliveroo Is So Terrible, Why Do Riders Keep Choosing to Log In?
If Deliveroo Is So Terrible, Why Do Riders Keep Choosing to Log In?
Every time Deliveroo advertises work, the same critics appear claiming that riders are paid less than minimum wage, forced to work long hours, and exploited because they are vulnerable.
But if the platform is genuinely so awful, why do thousands of people continue choosing to sign up, log in, and accept orders?
Deliveroo is flexible work. Riders can decide when to work, whether to accept orders, and whether the opportunity fits around their existing job, studies, or personal commitments. It is not being presented as a traditional salaried job with guaranteed hours; it is self-employed delivery work, and that model naturally comes with different responsibilities and risks.
That does not mean every rider has a perfect experience, or that concerns about earnings should be ignored. But describing every independent worker as “exploited” simply because they choose flexible work is patronising. Adults are capable of deciding whether the pay, hours, costs, and freedom make sense for them.
If people believe the rates are unacceptable, they are free to reject orders—or choose another job. What is the point of attacking Deliveroo every time it hires when the very flexibility people criticise is exactly why many riders use it?