u/Leather-Edge-8488

A few years ago I thought making content was mostly about ideas and actually creating stuff.

Now it feels like half the work is everything around it. Resizing for different platforms, thumbnails, captions, scheduling, checking analytics, reposting clips, fixing small things constantly.

The weird part is I still enjoy the creative side. That part honestly feels easier now.

It is everything around the content that slowly starts feeling like a full time maintenance job after a while.

Curious if other people here started feeling this shift too lately.

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A year I was good with posting a few times a week. Now it feels like every creator needs to post all time. We have to make shorts and clips and posts for platforms. We have to send emails too.

The weird thing is I can still think of ideas. I can not do all the work. I need to resize and format my posts. I have to schedule them and make them fit on each platform.

I started doing tasks right away and recycling some posts. I just feel like I have to keep posting more and more.

For all of you who have posted for a while: What stops you from burning out? What is your way of working? Do you use AI tools? Do you keep a schedule? Do you get help from other people? Are you posting less? Do you do anything different?

[ Removed by Reddit on account of violating the content policy. ]

I have been noticing lately that AI-generated videos are basically everywhere now.

a few months ago they actually felt new and exciting, but after seeing so many of them, a lot are starting to feel kinda similar to me.

same pacing, same style, same dramatic hooks over and over again.

the technology itself is obviously getting better really fast, but I’m starting to think just “using AI” isn’t enough to make content stand out anymore.

feels like personality, storytelling, and having an actual idea matters way more now than the tool itself.

maybe that’s a good thing honestly.

curious if anyone else working around content/social media is noticing the same thing lately or if I’m just spending too much time online lol.

not sure if it’s just me but getting into AI video stuff has been a bit more confusing than I expected.

I went in thinking it would make things easier, but somehow I end up spending more time trying to understand settings than actually making anything.

like they all say “beginner friendly” but once you open them up there’s a lot going on.

it’s not that they’re bad or anything, just feels like they assume you already kinda know what you’re doing.

I thought AI would remove some of the friction, but right now it just feels like a different kind of learning curve.

did anyone else feel like this when starting out? or am I just overthinking it?