I think Reddit Ads are not great for indie developers. The targeting feels solid, but it doesn't seem to work well as a paid ad channel.
Hello! I recently developed a Korean skincare coach AI app and tried using Reddit Ads to promote it.
It was an offer where spending $500 gets you $500, and I thought it was worthwhile, so I tried using about $80 — but there were zero app downloads.
I thought targeting the right channels would make it meaningful, but in the end, I spent about $10 per click across 9 clicks total and still got zero app downloads.
I'm sure some people use it effectively, but I've definitely done my testing. I don't think I'll ever advertise on Reddit again. It seems like advertising on the App Store directly is more effective.