u/Lexana1996

Hi everyone,
I run Meta ads for my women’s fashion brand, and I’m trying to understand which setup usually performs better.
Option 1: One ad set with multiple separate ads (each ad has a different video/creative).
Option 2: One ad where I upload multiple videos under the same ad, so Meta automatically chooses which video to show.
Has anyone tested both approaches? Which one gave you better results in terms of purchases and ROAS?
I’m selling dresses, so all the videos feature different outfits but target the same audience. I’m wondering if it’s better to let Meta optimize between multiple ads or between multiple videos within a single ad.
I’d love to hear real experiences rather than just what Meta recommends. Thanks!

My account is normally doing well. Most of my recent videos get thousands of views (some even over 100k), so this isn’t a general low-view issue. I also have kinda “fans” whom love whatever I upload, so it’s definitely not the content, also getting likes and comments on previous content, so not shadow ban either.
Today I uploaded a fashion haul, filmed at home with my own voice. No music, no filters, nothing controversial.
The video is visible on my profile, but after an hour it only had around 9 views and doesn’t seem to be reaching the For You Page at all.
I already tried:
changing the first few seconds,
making the video shorter,
exporting a new version,
uploading three different versions.
Every version behaves exactly the same. It happened few times before, but after a little editing and re-uploading it was working fine.
Has anyone experienced this with only one specific video while the rest of their account performs normally? Did it fix itself, or did you find a solution?

Rayhaan: Divine , Kiss
Hawas: Diva, Pink
French Avenue: Fierte
Arabiyat Prestige: Nayal Queen
Lattafa: Habik, Eternal Vanille, Dalal, Khamrah Waha
Paris Corner: Rifaaqat