Landed a meeting with a regional buyer and I have no clue how to make a good presentation without boring them
I make small batch hot sauces. Been selling at farmers markets and a few local shops for about three years. A regional grocery chain's buyer agreed to a 30 minute meeting about getting on their shelves. This is the biggest thing that's happened to the business and I'm terrified I'll blow it by rambling.
I've never presented to anyone in a boardroom. My instinct is to bring bottles and just let them taste, but I feel like they'll expect me to actually walk them through something. Numbers, margins, how I'd handle their volume without falling apart.
For those who've pitched a wholesale or retail buyer, how do you make a good presentation that respects their time? Do they want slides, a one pager, or just samples and honest answers? What made a buyer say yes to you, and what made one check out early? I'd genuinely rather learn from your near misses than find out the hard way in the room.