
AI search is taking over - but it is bound to further increase the spread of misinformation
I was fact checking a claim I've seen in a product on Amazon ("black pepper for improved Lion's Mane absorption"). The question on Google was very simple: does black pepper enhance the absorption of lion's mane? AI answered with a solid yes: "Yes, black pepper (specifically its active compound, piperine) is frequently added to Lion's Mane supplements because it enhances the absorption and bioavailability of the mushroom's active compounds."
Then it went on to waffle about how and why etc. I noticed the links cited are from blogs, brands, and ironically Amazon listings.
I followed with a question: your references are blogs and amazon listings, is it scientifically proven that black pepper enhances the absorption of lion's mane, or just a trend?
Unsurprisingly, but still shockingly, the answer was:
No, it is not scientifically proven that black pepper enhances the absorption of Lion’s Mane. At this stage, combining the two is a marketing trend based on a scientific assumption rather than direct clinical evidence.
I confronted Gemini which admitted guilt! (the screenshot). But the moral of the story is, AI (maybe more so Gemini as appears to rely heavily on Google search, YouTube, etc; and that is worrying me. The spread of misinformation is now organic, and small lies are getting bigger and bigger ☹️