Are waitlists still useful, or do founders need better demand signals before launch?
I’ve been thinking about pre-launch validation lately.
A lot of founders collect waitlist emails before launching, but I’m not sure a waitlist alone tells you much.
100 emails sounds good, but it doesn’t always answer:
- who actually has the problem?
- who would pay?
- what features do people care about?
- what objections keep repeating?
- is this worth building or launching yet?
I’m thinking about building a lightweight tool for this.
Instead of just collecting emails, it would help founders capture stronger signals from a landing page or small widget: intent, votes, feature requests, comments, objections, and basic segmentation. "Real signals".
Less like a discovery feed, more like a demand-signal layer before launch.
I’d love to know how other SaaS founders are thinking about this.
When validating a product, do you mostly care about collecting emails, or would clearer buyer intent signals be more useful?