Competitor keeps copying my brand/content. What would you do?
I own a small niche brand that I’ve built and poured my soul into over the past 5 years. A newer competitor in the exact same niche has been repeatedly copying my designs, TikTok content, messaging, and overall USP for over a year now.
At first I ignored it, but it’s becoming really frustrating and honestly draining creatively. We’re direct competitors in a small niche, so I don’t even understand why she’s trying to mirror my brand instead of differentiating herself.
I’ve been documenting everything with timestamps and side-by-side comparisons. Part of me wants to send a polite private message asking her to stop, but I also don’t want drama or for it to backfire publicly on my brand.
Has anyone dealt with this before? Did you confront them or just ignore it?