u/MajorFluffy95

Equinox unsettling ad showing Asian woman dissembled head treated as some kind of toy
▲ 297 r/EquinoxGyms+1 crossposts

Equinox unsettling ad showing Asian woman dissembled head treated as some kind of toy

I have been a loyal Equinox member for four years with a Global Pass. I didn’t see this in person at the club that I usually go to yet, but I saw a post on r/asianamerican regarding the new “Question Everything” campaign and I am deeply appalled. Apparently this photo was taken from West Hollywood Equinox

https://www.reddit.com/r/asianamerican/s/mf35VQL1tg

The ad depicts a disembodied East Asian woman’s head on a stand being treated like a toy. While other ethnicities in this campaign are portrayed normally, only the Asian woman is decapitated and dehumanized.

u/MajorFluffy95 — 3 days ago