Add new ads to the old campaign, or build a new one?
I'm running a small store and had one Meta campaign set up with a separate ad set for each ad. A few months ago I paused everything at the ad set level because cash flow couldn't keep up with ad spend. I'm now in a position to start again.
In the meantime, I've produced several new ad creatives, and I'm unsure how to structure things going forward:
What's the general logic for deciding when to create a new campaign vs. a new ad set vs. just adding new ads into an existing structure?
Should I put the new ads into the old (paused) campaign, or start completely fresh? Does a paused campaign retain any learning/pixel data worth keeping, or is it cleaner to rebuild?
For context: low budget, cold traffic, just 2 purchases on the pixel, so I'm running Manual Sales rather than Advantage+. Any rules of thumb for campaign structure at this stage would be much appreciated.