u/MasonIto5197

A few years ago, most companies were focused on rankings, backlinks, and organic traffic. The goal was simple: get to the top of Google.

Now it feels like the conversation is changing. Instead of just ranking pages, companies want to be included in the answers themselves.

Some of the reasons I keep hearing are:

• AI tools are becoming a discovery channel, not just search engines.

• Being recommended by AI can create highly qualified, high-intent traffic.

• Brand mentions, authority, and entity signals seem to matter more than ever.

• Companies want visibility wherever customers are searching for information.

So if you're evaluating agencies today, what should you actually be looking for? Experience with GEO? AI visibility tracking? Entity optimization? Content strategies designed for LLMs?

I know I shouldn't check her socials. I know. But curiosity killed the cat and apparently also kills the 28-year-old man who's still sleeping on the left side of the bed even though she's gone.

She posted a story yesterday. Dinner with a guy. Her hand on his arm. Looking happy.

Meanwhile I haven't washed the hoodie she left behind because it still smells like her perfume. I know that's pathetic. I don't care.

How do people move on so fast? Was I that easy to replace? Or did she grieve the relationship while we were still in it and I'm just now catching up?