u/Massive-Big6842

Etsy have introduced a new offsite marketing page that features new data and the results are interesting.

They now list the value of orders based on direct off-site ad clicks (people who click on an ad for your listings) and also the value of orders on in-direct ad clicks (people who click on an ad for someone else's product on Etsy and then purchase a product from you).

The numbers stuck out for me and I did some percentage calculations for my store last 30 days this is my revenue breakdown:

Off-site ads : 10.5%

In-direct offsite ads : 64.1%

Etsy: 25.38%

Thats 75% of all my sales coming from off-site ads not people directly browsing on Etsy desktop, mobile or app.

Which definitely tracks with my theory that fewer people are choosing to directly shop with Etsy. They might be happy to buy from there but it's not there first port of call so maybe optimising for Etsy internal search is not worth spending all your energy on (obviously you want listings that perform and convert but Etsy search maybe less important).

It will be interesting to be able to track these stats and I might do a monthly calculation on my store to see how it changes.

Would love to hear if anyone else has dug into this and how your percentages break out!

For context - I sell physical products, long-term 12+ year old store - Top 1.6% seller

shipping,

Sellers to the EU beware

I have just received an order for Germany over the 150 Euro threshold and I can not send it through Royal Mail without first paying the duties.

However, Etsy has not collected or added VAT to the order, so the buyer has not paid it.

It seems orders over the threshold can only be sent DDP (not sure if this is only germany?)

I cannot eat this cost as it amounts to 25% of my profit on the order (after etsy fees, shipping also the customer had a 20 % discount and vat is applicable to the full item price)

I have messaged the customer to work out a way to pay the extra charges, which is so unprofessional and scammy - I have couched it as the silver lining that it will deliver faster and they will not have to pay the high carrier charges for customs fees collection.

It seems like a massive flaw in Etsy's approach to this