u/Mental-You-5084

I spent a big part of my career thinking about paid traffic, conversion and sales.
Basically: how do we get more people into the funnel and make the economics work?
Now I’m building software and I’ve noticed an interesting change in how I think.
When you’re responsible for acquisition, it’s easy to think growth is primarily a distribution problem.
When you’re building the product too, you start seeing everything that happens before distribution:
Why would someone come back?
What part actually saves them time?
What looks useful in a demo but becomes irrelevant after a week?
What causes someone to stop using the product?
I still think distribution is incredibly important.
But building has made me much more skeptical of trying to market your way out of product problems.
Curious if anyone else here moved from marketing/sales into product and had the same realization.

I spent a big part of my career thinking about paid traffic, conversion and sales.
Basically: how do we get more people into the funnel and make the economics work?
Now I’m building software and I’ve noticed an interesting change in how I think.
When you’re responsible for acquisition, it’s easy to think growth is primarily a distribution problem.
When you’re building the product too, you start seeing everything that happens before distribution:
Why would someone come back?
What part actually saves them time?
What looks useful in a demo but becomes irrelevant after a week?
What causes someone to stop using the product?
I still think distribution is incredibly important.
But building has made me much more skeptical of trying to market your way out of product problems.
Curious if anyone else here moved from marketing/sales into product and had the same realization.

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