Anyone els?
I’ve been running Google Ads for years, and I’ve already learned the hard way what works and what doesn’t. I know exactly which strategies waste money. So long story short, when I created this campaign, Google already had some suggested keywords in there. I deleted them because they were way too broad, and I knew they’d bring in expensive, low-quality clicks. I’ve already been through that before.
I built my campaign the way I wanted it, and it actually started working. It had been running great for about three days, getting me calls and paying customers. I also check my keywords and billing constantly—literally every hour.
Then one day I unpaused my campaign and noticed I was getting a bunch of expensive clicks. I checked my keywords and saw that 24 broad match keywords had been added to my campaign. I know for a fact I didn’t add them. I even checked my settings, and all the AI features are turned off because I already know to disable those.
I contacted Google Support, and all they told me was those keywords had been there the whole time. That’s simply not true. I check my campaign every single day, and I know exactly what keywords were in it.
After spending years and thousands of dollars learning how to run profitable campaigns, it’s frustrating to see something like this happen. It feels like Google keeps pushing broad keywords that burn through advertisers’ budgets, and then refuses to acknowledge what happened.