Google Business Profile Dilemma: HQ + Appointment-Only Tasting Studio
I'm hoping someone here has dealt with a similar Google Business Profile situation.
We're a full-service catering company. We don't have a restaurant or retail storefront—our events are all off-site.
We currently have two Google Business Profiles:
- Headquarters: Our main office and warehouse where our team works.
- Tasting Studio: A separate location where we host client tastings and meetings. This used to be our company headquarters, so it has an older GBP. The tasting studio is by appointment/invitation only and is only staffed when we have scheduled tastings or other meetings.
Both profiles have very similar names (same company name with slight variations), and I'm wondering if they're competing with each other or confusing Google. Our local rankings haven't been where I'd expect, and I'm concerned the two profiles are hurting our SEO.
I'm trying to decide between:
- Removing one of the profiles (likely the headquarters or the tasting studio), or
- Keeping both but differentiating them much more clearly.
My hesitation is that if we remove one, I don't want people trying to get to the correct location to end up at the wrong address.
Has anyone dealt with something similar? Would you consolidate to one GBP, or is there a way to make two legitimate locations work without hurting local rankings? I'd especially appreciate hearing from anyone who's managed multiple locations for a service-area business.