Hey everyone 👋

Long-time lurker, first post here. About a month ago I did something that scared me — I quit my corporate job to build a creator gear brand

Ring lights, tripods, pocket lights, stick lights — the everyday stuff Indian creators actually use.

Before I launch anything, I'm doing something most brands completely skip — actually talking to creators first.

I've spent the last few weeks reading hundreds of 1-star reviews of brands like Digitek . The same complaints come up over and over — broken stands, phone holders that can't hold a phone, warranty claims that go nowhere, products that look nothing like the listing photos.

But I want to hear it directly from people who've actually been through it.

So here's my one question:

What's the ONE thing about budget creator gear in India that has always frustrated you? The thing that made you think "why has nobody fixed this yet?"

Could be anything —

— Build quality that lasts 2 weeks

— After-sales support that ghosts you

— Missing accessories that should've been included

— Listings that look nothing like what arrives

— Packaging that treats your ₹2,000 purchase like a vegetable delivery

— Something else entirely

No survey link. No email capture. No pitch.

Just a founder sitting at a café in Delhi trying to build something that actually solves a real problem — and your experience is more valuable to me than any market research report.

If you've had a particularly bad experience with a specific brand, I genuinely want to hear it. Good experiences too — I want to know what's actually working so I don't fix what isn't broken.

Hey everyone 👋

Long-time lurker, first post here. About a month ago I did something that scared me — I quit my corporate job to build a creator gear brand

Ring lights, tripods, pocket lights, stick lights — the everyday stuff Indian creators actually use.

Before I launch anything, I'm doing something most brands completely skip — actually talking to creators first.

I've spent the last few weeks reading hundreds of 1-star reviews of brands like Digitek . The same complaints come up over and over — broken stands, phone holders that can't hold a phone, warranty claims that go nowhere, products that look nothing like the listing photos.

But I want to hear it directly from people who've actually been through it.

So here's my one question:

What's the ONE thing about budget creator gear in India that has always frustrated you? The thing that made you think "why has nobody fixed this yet?"

Could be anything —

— Build quality that lasts 2 weeks

— After-sales support that ghosts you

— Missing accessories that should've been included

— Listings that look nothing like what arrives

— Packaging that treats your ₹2,000 purchase like a vegetable delivery

— Something else entirely

No survey link. No email capture. No pitch.

Just a founder sitting at a café in Delhi trying to build something that actually solves a real problem — and your experience is more valuable to me than any market research report.

If you've had a particularly bad experience with a specific brand, I genuinely want to hear it. Good experiences too — I want to know what's actually working so I don't fix what isn't broken.

Hey everyone 👋

Long-time lurker, first post here. About a month ago I did something that scared me — I quit my corporate job to build a creator gear brand

Ring lights, tripods, pocket lights, stick lights — the everyday stuff Indian creators actually use.

Before I launch anything, I'm doing something most brands completely skip — actually talking to creators first.

I've spent the last few weeks reading hundreds of 1-star reviews of brands like Digitek . The same complaints come up over and over — broken stands, phone holders that can't hold a phone, warranty claims that go nowhere, products that look nothing like the listing photos.

But I want to hear it directly from people who've actually been through it.

So here's my one question:

What's the ONE thing about budget creator gear in India that has always frustrated you? The thing that made you think "why has nobody fixed this yet?"

Could be anything —

— Build quality that lasts 2 weeks

— After-sales support that ghosts you

— Missing accessories that should've been included

— Listings that look nothing like what arrives

— Packaging that treats your ₹2,000 purchase like a vegetable delivery

— Something else entirely

No survey link. No email capture. No pitch.

Just a founder sitting at a café in Delhi trying to build something that actually solves a real problem — and your experience is more valuable to me than any market research report.

If you've had a particularly bad experience with a specific brand, I genuinely want to hear it. Good experiences too — I want to know what's actually working so I don't fix what isn't broken.

Hey everyone 👋

Long-time lurker, first post here. About a month ago I did something that scared me — I quit my corporate job to build a creator gear brand

Ring lights, tripods, pocket lights, stick lights — the everyday stuff Indian creators actually use.

Before I launch anything, I'm doing something most brands completely skip — actually talking to creators first.

I've spent the last few weeks reading hundreds of 1-star reviews of brands like Digitek . The same complaints come up over and over — broken stands, phone holders that can't hold a phone, warranty claims that go nowhere, products that look nothing like the listing photos.

But I want to hear it directly from people who've actually been through it.

So here's my one question:

What's the ONE thing about budget creator gear in India that has always frustrated you? The thing that made you think "why has nobody fixed this yet?"

Could be anything —

— Build quality that lasts 2 weeks

— After-sales support that ghosts you

— Missing accessories that should've been included

— Listings that look nothing like what arrives

— Packaging that treats your ₹2,000 purchase like a vegetable delivery

— Something else entirely

No survey link. No email capture. No pitch.

Just a founder sitting at a café in Delhi trying to build something that actually solves a real problem — and your experience is more valuable to me than any market research report.

If you've had a particularly bad experience with a specific brand, I genuinely want to hear it. Good experiences too — I want to know what's actually working so I don't fix what isn't broken.