Question about where to start with custom merch
Hey everyone, I have a website that is very popular seasonally and I was thinking about creating a small merch shop for 2026. The first product I want to offer is baseball caps embroidered with my logo and site name.
I have ordered a few on Etsy to see what they would look like and I am pretty happy with the ones I have received. On Etsy, you can pick lots of colours and textures for products as well as change things like the thread colour, etc. Essentially I would love to be able to offer this to visitors from my own site, but I figure this level of customization is unrealistic.
I would like to get some advice on where to start:
- At the "do-everything-myself" end of the spectrum, I could look into buying blanks and an embroidery machine and then I could make any combo that I wanted.
- More realistically, I could also order a bunch of hats from a custom-logo type of vendor, and list them on my website and then they would disappear as they sell out.
- I might also be able to partner with an Etsy vendor or similar and basically funnel orders through their store so that I wouldn’t have to pre-buy and warehouse products. This way, I would have maximum customization for sizes and colours and they wouldn’t ever run out of availability. I am assuming this would mean I would make much less money however.
Would be curious to hear how others have approached this issue of custom merch stores. I am looking to get this up and running in 2-3 months. I also don't have a good idea of what I am likely to see in terms of sales, so I would like to get started quickly without overthinking it.
I am located in Canada if that makes any difference.