How do travel agencies get clients to book with them again
I've been thinking a lot about client retention lately because booking flights and hotels alone doesnt always make people feel like they need you next time.
like yeah, they appreciate the help, but once the main trip is booked, they still go off and figure out restaurants, tours, airport transfers, day trips, museum tickets, and activities on their own.
I feel like if i helped with more of the trip, theyd see way more value and probably come back instead of just comparing everything online next time but i also dont want to overdo it or make the trip feel like one big upsell.
How do travel agencies keep clients coming back, like do you include activities and experiences in the planning, or only handle the main bookings?