My game barely gets any visits
2 days ago I've released my game, to be honest the game is mainly for younger audience but it can appeal to the 16+ age as well, the gameplay loop was very precise, I made sure it was fun, repetitive, I made sure the tutorial is easy to understand, the UI works for mobile/console as well
and it actually shows, players who finish the tutorial usually plays for 15+ minutes, I even got 3 supporters that really liked the game, told me the game is very fun, looks good etc
But the problem is reach, im paying 16$ a day for engagement ads, the ctr is quite low so I've tried multiple thumbnails/ads, it did become better but not by much, from average of 1.5%~ ctr to 2%~
the engagement ads are very expensive, so far 32$ 16.4k impressions and 230 clicks,
I also found another problem, even if they click, they see 0 active players barely any likes and don't give it a chance, so I added plays campaign (8$ a day) so there will be more active players, which did work, I have 3-6 active players now and 490 visits but its still not enough in order to hit the 250 HEP threshold.
I will take any advice possible and learn from it, I always listen and try to improve, the ads are getting expensive so any idea will help