Tiny Meta ads budget for SaaS: landing page, leads, or trials?
I’m looking to begin Meta ads for an early-stage SaaS that solves tool creep for creative / marketing teams.
The product replaces scattered tools for design/PDF feedback, website review, video / image approvals, version control, and asset storage.
My budget is tight: max $20/day, and I can’t put in more until I see results.
For this stage, would you optimize for early-access signups/leads first instead of free trials?
My thinking is to test one narrow audience, like small creative agencies, with a simple “replace 4–5 tools with one workspace” message.
Would you structure it this way, or do something different?