u/Narrow-Building-1154

Hi everyone,

I am currently building a startup called Essetly (www.essetly.com).

In simple terms, it is a platform to help people organise all the important life stuff in one place, things like insurance, wills, property documents, passwords, emergency contacts, financial accounts and other essential information, so families aren’t left scrambling during already stressful situations.

I personally first felt this pain during COVID when I was stuck here and my family was overseas. Then I experienced it again here when a friend passed away and his young wife was left alone with a child, trying to figure everything out while grieving.

That’s what pushed me to start building this as part of my MBA journey, and now I am at the stage where I am looking for early testers, honest feedback and general market validation.

Would genuinely love to hear your thoughts, criticism or concerns, and whether this is something you think people would actually use. If you are in Adelaide, happy to catch up over a coffee as well and hear your perspective properly.

https://www.essetly.com/

I’ve recently been speaking to people who went through situations where a partner passed away, became seriously ill, or handled everything in the household and suddenly nobody knew where anything was.
Bank accounts, insurance, bills, passwords, property documents, emergency contacts, wills, super, even simple things like who the electricity provider was.

One story honestly stuck with me. A young mum here in Australia was left trying to piece together an entire life while grieving and raising a child alone.

I’m an MBA student in Adelaide and currently building a local startup called Essetly (www.essetly.com) focused on helping people stay organised and reduce that kind of stress for families.

Not trying to sell anything. I’m still validating the idea properly and looking to speak with people who:
have experienced this themselves
work in legal/estate planning/financial services
think most families are more unprepared than they realise

Happy to shout a coffee and chat in Adelaide or even just hear people’s thoughts here.
Would love honest feedback, even if you think the idea is flawed.

I recently saw someone close to me struggling after losing their partner unexpectedly, and it honestly made me think about how unprepared most of us probably are.

She had a young child, no immediate family nearby, and suddenly had to figure out everything on her own. Accounts, insurance, paperwork, bills, what existed, what didn’t, what was shared.

What shocked me most was that most of the information technically existed… just not in a way anyone else could realistically step into.

For people who’ve gone through this personally or professionally:

• what do families usually overlook?
• what should people realistically have organised beforehand?
• are most households actually as prepared as they think they are?

Feels like we’re all one unexpected situation away from real chaos.

I recently saw someone close to me struggling after unexpectedly losing her husband. Young child, no immediate family nearby, and suddenly she had to figure out everything on her own :accounts, insurance, liabilities, paperwork, access to important information

What struck me most was that the information technically existed but it wasn’t organised in a way someone else could actually step into. It made me realise how dependent many families are on one person managing everything silently in the background.

For people involved in estate planning/admin:

• what are the biggest organisational gaps families usually face?
• what information is most commonly difficult to locate?
• what should people realistically have prepared beforehand?

A situation close to me made me realise how unprepared most families are when something unexpected happens.

I saw someone struggling after losing her husband unexpectedly, young child, no nearby family, and suddenly having to figure out accounts, insurance, liabilities, paperwork, and access to important information while grieving.

That experience pushed me to start building Essetly (https://www.essetly.com/) a platform focused on organising life’s essential information so families aren’t left in chaos during emergencies or incapacity.

I am still researching this space deeply and wanted to ask founders/lawyers/financial professionals here:

• What do families usually struggle with the most in these situations?
• What information is commonly missing or inaccessible?
• What should people realistically have organised beforehand?

Feels like most people only realise the importance of this when it’s already too late.

I recently saw someone close to me struggling after losing her husband unexpectedly. Turns out they were not prepared enough for something like.

She is young and has a small child. She doesnt have any immediate family here and now has to figure out everything on her own eg accounts, insurance, bills, liabilities, emis and any other important information and all while dealing with grief.

Watching this made me realise how unprepared most of us probably are for a situation like this. For people who have had experience with something like this, what should one can do yo organise things beforehand?

What are the common things families overlook and what practical steps can help avoid chaos later?

Feels like most people only thing about this when it is already too late.