For those of you who've scaled past the early months, what did you actually zero in on first?
Just wrapped up my second month on FBA and wanted to share some real numbers and get feedback from people who've been at this longer.
Revenue was around $22K across both months combined. TACOS is sitting at 11%, which I know is high. Net margin after FBA fees, PPC, and COGS is around 9%. Not losing money, but not where I want to be.
A couple things I'm trying to figure out. My conversion rate on my main listing is around 8%, and I genuinely don't know if that's acceptable for my category or something I should be fixing aggressively. Also, my return rate jumped to 4% in month two. No idea if that's a red flag or just normal variance.
I came from logistics, so the supply chain side felt comfortable from the start. PPC and listing optimization are still pretty new territory for me.