
My small market checklist and a new wood engraving
Small Market Engraving Seller Checklist
Before the Market
Decide exactly what products I’m bringing
Make enough inventory in different designs and price ranges
Inspect every engraving for defects
Clean and finish each piece
Package or bag finished products
Add price tags
Prepare a few premium/display pieces to attract attention
Bring examples of custom engraving work
Decide whether I will take custom orders at the market
Pricing
Know my material cost for each product
Know approximately how much machine time each product takes
Include finishing, packaging, and market fees in my pricing
Have clear prices customers can easily see
Offer products at several price points
Decide whether I want bundle deals, such as 2 for $___
Decide whether custom engraving costs extra
Booth / Table Setup
Table
Tablecloth
Display stands or risers
Small shelves or crates for different heights
Product holders for plaques, tags, signs, or engravings
Business/shop sign
Price signs
Custom-order sign
Good lighting if the market allows it
Extension cord if electricity is available
Tape
Zip ties
Scissors
Pens
Paper/notepad
Cleaning cloth
Taking Payments
Cash box or money pouch
Small bills for change
Card reader
Phone fully charged
Portable battery pack
Venmo/PayPal/Cash App QR code if I use them
Receipt option if needed
Branding & Customer Information
Business cards
Etsy/shop QR code
Social media QR code
Contact information
Small cards explaining how to order custom work
Packaging with my business name when possible
Custom Engraving Orders
Have an order form ready
Record customer name
Record phone/email
Record exact text to engrave
Confirm spelling with the customer
Record product/material
Record dimensions
Record design/reference requested
Record price
Record deposit/payment
Give an estimated completion or pickup/shipping arrangement
Photograph or save the approved design/details
Products Worth Having at a Small Market
Low-cost impulse-buy items
Keychains
Dog tags
Small engraved signs
Coasters
Magnets
Ornaments
Personalized name pieces
Gaming-themed engravings
Fantasy/mythology designs
Pet-themed items
Local-themed designs
Medium-priced decorative pieces
A few large premium pieces that show what my machine can do
Things to Track During the Market
Which products sell
Which products people pick up but don't buy
Designs customers ask about
Requests for products I don't currently make
Most popular price range
Number of custom-order inquiries
Total sales
Cash sales
Card/digital sales
Market fee
Approximate profit
Best-selling design
Slowest-selling design
Personal / Comfort Items
Chair
Water
Snacks
Sunscreen for outdoor markets
Jacket/rain protection if needed
Hand sanitizer
Trash bag
Extra phone charger/battery
After the Market
Count total sales
Subtract market fees and other expenses
Record what sold
Record what did not sell
Restock best sellers
Follow up on custom orders
Save customer requests as ideas for future products
Take photos of the booth so I can improve the setup next time
Note what I forgot to bring
Decide what to change for the next market
Most Important Things to Learn From Each Market
1. What actually sells?
Don't judge only by what looks coolest. Track what customers actually spend money on.
2. What price sells easiest?
Figure out your strongest impulse-buy price point and keep several products in that range.
3. What attracts people to the table?
Use your most impressive engravings as attention pieces, even if they aren't your biggest sellers.
4. What do customers keep requesting?
Repeated requests are potential new products.
5. Are custom orders worth pushing?
A small market can generate sales after the event if customers know you offer personalized engraving