u/New_Nail_9457

Doing digital marketing for a while and now this same question keeps coming up with clients- rankings is fine so why is traffic dropping? Pretty sure it's AI Overviews grabbing clicks before people even hit the site but I wanted to know how people here are actually dealing with it not just the theory.

Few things I'm genuinely curious about:

1. Are you writing/structuring content differently now to get showed up in AI answers or still optimizing the old method for SERP rank?
2. Has your traffic mix shifted at all more coming from Reddit, YouTube, forums instead of straight Google organic ?
3. Is anyone tracking AI citations as an actual metric or is it still too hard to measure properly ?