How do you fill the gaps between food truck events?
Been running my food truck for about a year now and things are going well overall, but I keep hitting these dead stretches between booked events where revenue just drops off. I try to hit regular lunch spots during the week but foot traffic is unpredictable and some days barely cover fuel and prep costs.
I've been experimenting with a few things, like joining a local food truck park on weekends and reaching out to office parks for recurring weekly stops. Some weeks it works out great, others not so much.
Curious how veteran operators handle this. Do you have a goto strategy for filling calendar gaps? Do you rely more on private catering gigs, farmers markets, or do you just accept that some days will be slow and budget accordingly?
Also wondering if anyone has had luck with lastminute social media posts to drive people to a specific location on short notice. I know building a following takes time, but trying to figure out what actually moves the needle for smaller trucks without a big marketing budget.
Would love to hear what has worked and what has been a waste of time. Appreciate any honest advice from people who have already figured some of this out the hard way.