Marketing agencies market for views, figure out what gets leads.
Lots of marketing agencies learned how to make transitions, color grading, clicky texts, polished perfection and allowing them to sell a premium pricing.
The only problem is people only care about the house.
Sometimes just 1-2 second clips stuck together for a 20-25 second home with a corny caption “only 8 minutes from downtown, but still have privacy” hooks people in a lot more for lead gen.