Spectrum can’t compete with fiber
I’m selling fiber powered coax Internet for Spectrum, and my recent territories have had fiber recently installed (6 months to 1 year ago). Every one of my leads have switched from Spectrum to T-Fiber, Frontier, or AT&T Fiber. They switched two reasons: fiber is genuinely faster, or fiber is cheaper. Then when they tried to leave, that was a hassle and a half since customer retention gave them such a bad experience canceling, now many people damn near hate Spectrum.
Nevertheless, Spectrum’s promotional offers are the same as what the fiber companies offer, or slightly better in price or slightly worse in promotional period length. Spectrum heavily advertises bundles, but other companies do bundles too. So really, what does Spectrum have to offer that’s good enough for people to want to switch?
This is my 5th month in and I haven’t gotten a sale in 8 days. The thing is, I see other reps still closing on the regional group chat (I’m in Minneapolis/Saint Paul area). I will admit, I’m no pro sales person. But I overcome objections properly, knock on 50-80 doors a day, have had over 60 presentations (meaning I presented and compared our prices and benefits with theirs), and 0 sales. Even for an average rep, that should lead to 1-2 sales.
I don’t want to quit if it was a skill issue this whole time, and I really don’t mind the rejection and constant chaos. It satisfies my ADHD. Is anyone else in territories like this, or have experienced something like this? If so, how did you manage to succeed?