



Reason 1 and 2 for rebranding
Reason 1: Jimin wore a shirt in Japan that caused all their schedules to be cancelled.
The t-shirt says "Patriotism our history liberation korea" and the picture belongs to one of the atomic bombs falling on Japan during WWII. Army's response was "omg, they didn't know" or "fashion is meant to be challenging", but really? SK still hates Japan for the invasion during that period of time and they still struggle acknowledging "Women of confort", who were considered traitors after being kidnapped & abused by the japanese.
Reason 2: They used n*zi uniforms for a photoshoot and they even went to a holocaust memorial place in Germany to make the photoshoot. They had to apologize for the n*zi parafernalia but are you really telling neither BTS nor the company has people to check this stuff?
Army's response for this was writing a whole paper called "The White paper project" (link: https://whitepaperproject.com/ ) where they made excuses for all this behavior under the guise of "we are all from different backgrounds".
This happened between 2017/2018 and the new logo (those with 2 bars) were presented in 2017.
So that's why they are the way they are. If they have fans that are willing to go this far, nothing will stop them.
Sorry for the long post 😅
For context: Women of confort were women shunned by society and disowned by their families. They weren't allowed speak nor come back to society because they were considered traitors due to being with the japanese, despite being kidnapped and abused in the most horrendous ways.