MHJ Tactics Exposed - Dispatch Exclusive
[Exclusive] "Fight Every Single Moment": Min Hee-jin's 10 Shadow Tactics Exposed
Source: Dispatch
Reporters: Kim Ji-ho, Lee Ah-jin
Date of Publication: July 4, 2026
On March 23, 2025, NewJeans ultimately stood on the Hong Kong ComplexCon stage, defying the court's legal ruling to push through with their independent performance. They even sold merchandise.
ADOR had notified the ComplexCon organizers of the court's injunction ruling and proposed an urgent meeting. However, the meeting fell through. ADOR representatives waited for four hours, only to be completely shut out.
Instead, an unidentified man appeared at the scene, shoving a camera directly into the faces of the ADOR representatives. In short, it was an attempt at hostile "evidence gathering" (video surveillance).
An ADOR representative recalled, "The ComplexCon side sent us an email threatening to report us to the Immigration Department. Right then, a man appeared and took close-up photos of our faces. We had no choice but to return to Korea immediately."
While ADOR was being chased out, Danielle's family enjoyed the cheers of the fans. Danielle's mother could not hide her smile.
Why was ADOR, the legitimate agency, the only party kicked out? The architect of this entire catastrophe was, as expected, Min Hee-jin. Through the ongoing trial, Min Hee-jin's shadow schemes were laid bare in court.
"Fight."
NewJeans fought at every single turn. Despite the court granting an injunction prohibiting the preservation of agency status and the signing of advertising contracts, they stood on the Hong Kong ComplexCon stage under the name NJZ.
On March 23, 2025, Min Hee-jin watched it happen. Why did she instigate this fight?
The Seoul Central District Court, Civil Agreement Division 31 (Presiding Judge Nam In-soo), held the third pleading date for ADOR's damages lawsuit on the 2nd of this month. The defendants are Danielle, her mother, and former CEO Min Hee-jin.
What was Min's escape plan? Dispatch has compiled and analyzed Min's 10 shadow tactics.
1.Independent Activities in Hong Kong
Min directed the overall details of the Hong Kong ComplexCon performance, including their new song. She had them prepare stage outfits and resolved the expenses by having the NewJeans mothers foot the bill. She even managed the merchandise to be sold in Hong Kong.
2.Consulting Fees Alone Totaling 730 Million KRW
Dispatch obtained the appearance contract between NJZ and ComplexCon. At the time, the amount allocated for "consulting fees" was approximately 700 million KRW, which was 1.5 times more than the artists' actual performance guarantee. Naturally, the contract did not specify the recipient of these consulting fees.
3.Maintain Tight Security at Every Moment
Min led the profile photoshoot for NJZ. However, she demanded strict secrecy. "Keep it a secret until the corporation is established. Otherwise, it will affect the lawsuit," she ordered, keeping a tight lid on information. This suggests she was well aware that these independent actions were legally problematic.
4.Funding Activities via the "Mom Chance"
NewJeans established a separate partnership. The partnership fees came directly from the mothers' bank accounts. Min used this money to prepare for ComplexCon. It is also reported that the practice room fees to prepare for their upcoming rookie group were paid out of NewJeans' accounts.
5.Orchestrating Double Contracting
Min introduced a company funded by Chinese capital to the parents. This was "AAO," established by ComplexCon organizer Bonnie Chan Woo. NewJeans secretly signed an exclusive contract with AAO in September of last year, effectively entering into a double contract.
Min was quoted as saying, "One of the three richest people in Hong Kong is reportedly extremely wealthy. That person contacted us to meet. Usually, people like this think they can just pay the penalty fee and take the group."
6.The Live Stream Tactic
The controversial September 2024 live stream was also Min's creation. She persuaded the members to do the broadcast to manufacture legal evidence for their lawsuit. In short, it was the build-up for their escape. In October, she delivered a persuasive speech to the parents who were hesitating about the lawsuit:
"I will design it so that even in the worst-case scenario, the parents will not suffer any financial disadvantage. Once we leave HYBE, we will prepare compensation to offset the litigation costs. You could lose billions trying to save a hundred million. It would be penny-wise and pound-foolish."
7.Awareness of Tampering
Dispatch previously reported on Min's tampering attempts, presenting the live stream planning and contact with listed companies as evidence. At the time, Min responded by claiming the allegations were entirely groundless. However, the trial exposed her lies. Min's own words in a past text log revealed:
"I want to do the live stream with the members too, but we must stay separated because of the tampering issue."
8.Targeting ILLIT
Min edited the oral defense materials for NewJeans. She suggested, "Why don't we add that some ILLIT members mocked NewJeans through their words and actions?" This suggestion was actually reflected in their oral defense.
9.Demands Meant to be Rejected
Min also manipulated the negotiation table with ADOR. She suggested to Minji and Danielle's mother that they record their meetings. "Let's have Minji and Danielle's mom go in formally as representatives, make demands to ADOR, and record the audio," she plotted.
She added, "We are going there just to get their rejections anyway. It's not like we actually want to negotiate. It's about building our justification for why we cannot return to ADOR."
10.Danielle's Mother: The Partner in Crime
ADOR only terminated its exclusive contract with Danielle. The reason is clear: Danielle was the only member who executed independent commercial activities and refused to cooperate with corrective measures, such as her collaboration with the American R&B duo Emotional Oranges (EO).
ADOR stated, "We have identified that approximately $175,000 (about 270 million KRW) in production and artist fees were injected. We judge that the production stage had progressed significantly enough to incur recording costs."
Danielle's mother acted similarly, urging other parents, "Be confident in your meetings with ADOR. Tell them to discuss past matters with Shin & Kim." She kept completely silent about the double contract throughout her meetings with ADOR.