How we got an open-source developer tool to #1 Product of the Day without paid ads
I spent the last 3 months building Meridian, an open-source developer tool, mostly without knowing if anyone would actually care about it.
When we finally had something I was happy with, I decided to launch it on Product Hunt.
We had zero paid ads and spent ₹0 on promotion.
Instead, we focused on getting the launch in front of people who were actually interested in developer tools, reaching out to people who had followed the project, sharing the launch with our existing network, and being around throughout the day to reply to everyone and keep the conversation going.
After a pretty intense launch day, Meridian ended up #1 Product of the Day.
What surprised me most was that the launch wasn't really about having a huge audience. It was about getting the right people to care enough to show up and support it.
I wanted to share what we did because I know a lot of people here are interested in organic growth and launching without throwing money at ads.