If I started a Google Ads Agency in 2026, I’d Do This
Most Google Ads outreach fails before the first message even gets sent.
You’re either contacting someone who isn’t the decision maker, pitching a business that can’t afford your services, or reaching someone who already has an agency.
So I tried approaching it differently.
I started with 500 roofing companies from Google Maps and filtered them down to just 27 prospects that met three criteria:
Had the owner’s direct mobile number
Were already spending money on Facebook/Instagram ads
Weren’t currently running Google Ads
The logic is pretty simple.
If they’re already paying for Meta ads, they’ve demonstrated they’re willing to spend money on advertising.
If they’re not running Google Ads, there’s a potential opportunity.
And if they’re in an industry like roofing, where customers actively search Google when they need the service, the pitch becomes a lot easier to justify.
I recorded the entire process, including how I found and filtered the businesses.
Curious if anyone here is using a similar approach to find PPC clients, or if you’ve found a better way to qualify prospects before outreach.