Best way to liquidate premium apparel dead stock in India?
I’m looking for advice from people who’ve dealt with excess inventory.
I have around 300 premium men’s shirts that I’m planning to liquidate at around ₹400 per piece. The average manufacturing cost was ~₹600 per shirt (GST invoices available), and the retail MRP is ₹1,999.
Some details about the stock:
Premium 60×60 cotton slub fabric
White-label friendly inventory
Manufactured at a mill that also supplies established apparel brands
Brand-new, unused stock
Multiple designs and sizes
At this stage, I’m focused on recovering capital rather than maximizing profit.
For anyone who’s done this before:
What’s the fastest way to move stock like this?
Should I approach wholesalers, boutique owners, resellers, or liquidation buyers?
Are there any reliable B2B platforms or channels in India you’d recommend?
Is ₹400 per piece realistic for stock of this quality?
I’m looking for practical advice from people who’ve been through this.