u/Ok_Instance1684

Assuming low CPM isn't something to be proud of when it costs conversion value and quantity.

Something I've noticed across most new DV360 Display Line Items I've had access to is that during their first 2 - 4 weeks, they often start buying impressions at relatively low CPMs, even when whitelisted to premium publishers. Those lower CPMs also seem to correlate with poorer conversion quality during the initial period.

As the LI starts finding conversions at an acceptable CPA or below tCPA, the average CPM tends to increase gradually day by day.

I've seen this across T1–T3 GEOs, multiple niches, and LIs optimized for conversions or tCPA using Daily ASAP pacing, even when relevant conversion data already exists.

I'm trying to figure out if there's a better way than Fixed Bid to bid more aggressively for higher-value impressions from day one instead of waiting weeks for the LI to get there. Let me know what you think.

hey im researching audience strategies for an online gaming sites similar to poki, but aimed more at adult players.
Before launching any campaigns, I’m trying to understand the performance difference between Custom Intent and Custom Affinity audiences.

For casual browser game websites, which one would you usually start with if the main goal is quality traffic and conversions?

Would love to hear from anyone who has tested these audience types in the entertainment niche.

I’m wondering how much creative quality and appearance affect bidding and serving in DV360 Display campaigns, specifically across GDN and similar display inventory, before enough real performance data comes in, like clicks and conversions.

DV360 allows very precise targeting, especially when combining programmatic targeting with audiences like Custom Intent. But the system still has to decide how much to bid for each impression.

Before it has enough performance data, how much do the creative itself and the landing page influence that decision? And how much is based mainly on targeting signals, such as the user matching a Custom Intent audience?

For example, Meta is known for putting a lot of weight on the creative when deciding delivery and bidding. I’m curious how much this applies to DV360 Display as well.

Anybody knows a use-case of leveraging programmatic display marketing in general or just the DV360 to achieve performance (Actually positive ROAS and not just awareness)?

Or if you know blogs, videos, training and other resources that focus on that.

Anybody knows a use-case of leveraging programmatic display marketing in general or just the DV360 to achieve performance (Actually positive ROAS and not just awareness)?

Or if you know blogs, videos, training and other resources that focus on that.

I only need a Git remote for syncing repos between a few computers and employees.

No CI, issues, project management, or extra features. Just reliability, backups, durability, low maintenance, and strong privacy.

Is self-hosting worth it for privacy, or is GitHub/GitLab still the better boring choice?