Neapolitan ice treat
I finally have one to share!
This was a frozen treat, about the size of a bar of soap. It was a non-creamy vanilla concoction (kind of like frozen vanilla soda) with chocolate chips mixed in. Pressed into the top were three wafer cookie bars: one chocolate, one vanilla, and one strawberry.
When broken, it quickly began to disintegrate into a slush-like substance, so it was known you leave it in the wrapper while breaking pieces off, then drink the rest.
It was becoming controversial on social media, bc while it was a long-time favorite of Brits, the Americans introduced to it had mixed reactions.