How did you handle marketing?
I'm getting close to being launch ready with an app I've built and I'm starting to look into advertising for it but I'm struggling to work out the best way to go about it. My app is a tool aimed at software engineers/testers, so it's quite a niche area. My current thinking is that some affiliate marketers would work well, and I'd ideally like them to be from the UK, but I'm not having any luck finding people with the right niche to reach out to.
Any advice would be welcomed! Whether it's where I should be looking to find these people or different approaches I should investigate for advertising this kind of app in general. Please don't reply trying to advertise your own platforms or agency etc.