choosing a WeChat Mini Program before building a full mobile app for China?
We've been discussing our mobile strategy for a China launch, and one thing that keeps coming up is whether it's worth building a native app first or starting with a WeChat Mini Program. At first, I assumed we'd just reuse our existing mobile app, but after reading more about how people use mobile services in China, I'm not so sure anymore. It seems like a lot of businesses treat a Mini Program as their primary customer experience instead of just a companion app.
Is a starting with a Mini Program the right decision? Do it help validate the market before investing more heavily, or did you end up wishing you'd launched a native app from the beginning?