
I noticed that almost all the traffic to my site comes from direct name lookup, why?
I have one possible explanation but I am keen to hear your interpretation of the data. I think at it might come from the fact that most people find the app / website through AI summaries that don't actually provide a direct link to the website itself. So users end up doing another query with the exact name of the app already given.
The reason I don't think it comes from other locations is because I didn't do any type of marketing outside of just creating the website and creating blog posts on autopilot on the site itself.
What is your interpretation?