u/Old_Astronomer7420

I see endless posts about people “crushing it” with Amazon FBA, but almost nobody talks in detail about the products or businesses that failed.

For the people who lost money, got stuck with inventory, burned out, or quit:

- What was the product/category?
- What did you THINK would work?
- What actually killed the business?
- Looking back, what was the real mistake?
(Bad margins? PPC? Supplier issues? Too much competition? Ego? Scaling too fast? Picking a “trendy” product?)

I’m more interested in brutally honest post-mortems than success stories.

Sometimes failures teach more than the usual “I made 10k/month” posts.

Hey,

Need some outside opinions because my business part et and I disagree on this.

We sell a product on Amazon FBA and after a decent start, sales have dropped recently. He wants to run a discount, but I’m not really convinced.
The issue is that we already tried coupons and price drops before, and honestly it didn’t really improve sales.

So my feeling is that lowering the price will mostly:
hurt margins,
-start a price war with competitors,

-and damage the product’s perceived value.

-Especially since there are already cheaper sellers in the market.

I feel like the issue may be more about the listing, ads, traffic or branding rather than the actual price itself.
What do you guys think?
Have discounts actually helped any of you revive a product on Amazon, or does it mostly just kill margins?

Hey, quick question about Amazon PPC. Once a product is already getting stable sales and you’ve identified the best search terms from auto campaigns, how do you usually structure things after that? Do you mainly focus on exact match winners, keep testing broad keywords, or separate campaigns by intent/performance? Also, when a keyword starts ranking organically, do you reduce PPC on it or keep spending to defend the position? And overall, do you optimize more for ACOS or TACoS once the launch phase is over?