How did they blow up without content???
I’m a very small artist with around 100+ monthly listeners on Spotify. I consistently post every single day on 3 pages of mine: my main page, a lyric video fan page, and a meme page where I attach my music as the sound. Posting consistently every day for over a year has gotten me the 100+ monthly listeners but no fans and not much engagement at all. I make music similar to brakence, slayr, underscores, etc. (the underground / upcoming pop sound) and I observed one thing - these artists don’t post content.
In an age where consistent content is the main way to garner a fanbase online, how do these other artists do it without content? How do artists who are ghosts essentially get attention, fans and streams? I genuinely do not understand and I would love any insight someone could give me!