(B2C Pet furniture) Marketing strategy/content creation
Hey!
So basically I’ve launched this pet furniture luxury brand, it’s an untapped niche in the country where I’ve started it. This is my third month.
Second month was 10x the rev of the first month so the products are validated. However I was completely dependent on paid ads, and with meta’s performance this month things are looking down.
Profit is decreasing since ads take up a big portion of the costs, and not bringing in enough customers.
I’m thinking I need to start organic, but I currently can’t finance shoots/video content.
However I’m good with AI, but I have 0 creative direction skills. So I was thinking about doing reels/content with higgsfield. Organic marketing.
My issue here is I’m still building the skill, I struggle to find ideas of how to make a proper video or what should its contents consist of. Additionally, I’ve been finding it difficult to create proper videos using higgsfield something always glitches out.
I wanted to hear insights on whether you think this is a right direction? Or would it be better to make a marketing agency handle this, though it would cost me a fortune, but if the roi balances it out it could work.
If anyone is willing to help me out with a couple of ideas/insights on this, that would be very much appreciated!