
We offered users both a freemium and a free trial to build complex iOS apps and finally got our first 100 paying customers.
So I built my second saas after my first failure. Finally have some traction and our first 100 paying users. It’s a swift generation app allowing users to build the most complex iOS apps.
We’ve been live for around 8 weeks now, for the first few weeks we got a few sign ups nothing paid and I was (and still am) shelling out to fund the freemium version of our platform that less users generate a full first version of their app. This cost is fairly significant but my hope was enough people would see their app and think this is great and sign up and start paying. Even though the apps people were producing were visibly and functionally great we just weren’t getting any follow ups and payments .
I have scrutinised every single flow on our app, trying to balance the act between giving users enough to want to subscribe but without bankrupting me 😂.
We also have a fleet of macs which is fairly expensive.
After a month we had 10 paid users and 280 active users (marketing is a different story but most traffic came from Google ads and surprisingly ChatGPT). However this was still loss making and our conversion rate whilst ok I stil felt was low. Then I saw a post on here about free trials and I actually have combined the freemium and free trial and it’s worked amazingly, we got 3 free trial sign ups on the first night and 2 weeks later we had 150 trial signs ups which has led to today where we have just crossed 100 paying users 8 weeks after start.
The idea was the I wanted to lead them down the path with their app, ie
Freemium - get the first version, fully working can preview (limited time) it on our platform and make 1 edit and a couple of planning questions. Then prompted to sign up to free trial.
Free trial for 7 days - users can get their app on their phone still no charge but charged in 7 days. A few more edits and planning questions available before full subscription starts. So may hit limits on free trial and be asked to start free trial early to get full access.
Full access paid subscriptions - users can use their full token allowance for their paid tier generate multiple apps with multiple edits etc (minimum 3 apps and a bunch of edits at lowest tier) and most importantly the ability to use the system to upload to TestFlight and App Store with better chance of approval. (Using your own Apple developer cert).
So there is always something that users need for the next stage but trying to give them plenty to test and enjoy the product and increase chance of purchase. It’s tough as dependant on each users usage at these levels we will still be breaking even but got to start somewhere!
My question to other builders, am I giving too much away in freemium?
Do you do free trial or freemium and why?
If your interested - orchapp.dev